Helping thousands grow better.
Upper Hand strives to build innovative software solutions that make the management of sports effortless and contribute to a healthier, more active world.
- Products
CORE SOFTWARE FEATURES
Introducing Upper Hand AI
A first-of-its-kind data solution for sports businesses.
- Resources
Industry insights and best practices for sports business owners, coaches, and enthusiasts.
Businesses of all shapes and sizes use Upper Hand to operate smarter and grow better. Learn how.
Visit our Help Center to view knowledge articles or connect with a member of our success team.
the dominating or controlling position; advantage
Upper Hand is more than just software; it's your new way of doing business.
Built by coaches, for coaches
While coaching baseball in 2012, Kevin MacCauley saw the need for an online platform that connected athletes with private coaches, making it easier to do business with a great online booking experience. So, Kevin rented out a janitor’s closet at a baseball facility and got to work. Less than a year later, bookacoach was launched as “the destination for sports lessons”, helping thousands of coaches better manage their sports training and spend more time doing what they love – developing the skills of athletes. The team began regularly pushing new and innovative back-office features, and in 2015 rebranded as Upper Hand – the first sports training management platform.
Since then, Upper Hand has continued to challenge the status quo by expanding their software solutions to also serve the complex needs of studios, gyms and sports facilities. And while Upper Hand remains laser focused on delivering new solutions that simplify how business is done in the sports industry, we’ve never forgotten where we started. What remains constant is the same passion and innovative mentality we were founded upon.
Our Story
2012
Founded as bookacoach, an online marketplace connecting athletes with local sports coaches, and moved into first office space inside a janitor's closet at a baseball facility.
2014
Pivoted from B2C marketplace to B2B software to focus on meeting the growing needs of sports coaches.
2015
Rebranded as Upper Hand, the first sports training management platform.
2018
Expanded product suite to include facility management through the addition of new resource management tools.
2019
Relocated our Indianapolis, IN headquarters to accommodate our growing team.
2021
Launched Helping Hands, a company outreach initiative that focuses on finding opportunities to donate time and resources to the local Indianapolis community.
Our Values
Be Passionate
Treat customers like legends, listen generously, use "human touch".
Have Aspirations
Take initiative, and when you are 70% certain, decide!
Be Competitive
Find a way, create win-win situations, pay the price to win.
Be Gritty
Go the extra mile, appreciate the grind, recover quickly from adversity.
Be Selfless
Check the ego at the door, say "thank you", eliminate negativity.
Be Coachable
Always be learning, focus on what you can do, learn from others.
Trust
Speak up, honor commitments, be organized, hold each other accountable.
Think
Share info, look ahead and anticipate, be process-oriented, pay attention to details.
Have Fun
Seize the day, be friendly and easy too work with.
Our Customers
Upper Hand serves the sports training industry, helping facilities, academies, and trainers run and grow their businesses. Our platform empowers staff and admins to manage day to day operations more efficiently with powerful yet user-friendly features and tools.
With Upper Hand, businesses provide their customers with an intuitive software experience that increases satisfaction and drive repeat business. Plus, accessible and accurate data tells a complete story, enabling staff and admins to make better decisions.
Our passion for the sports industry translates into a deep appreciation for those who use our software. Our customers inspire us to continue building world-class products, and we’re constantly innovating to give them the competitive advantage.
In the Industry
Awards and recognitions
Upper Hand serves the sports and fitness industry, helping facilities, clubs, and studios run and grow their businesses. Our platform empowers staff and admins to manage day to day operations more efficiently with powerful yet user-friendly features and tools.
Leadership Team
Kevin MacCauley
Founder, CEO
Tim Wylie
EVP, Sales & Marketing
Kasey McKenney
SVP, Venture Ops
Danielle McNally-Souza
SVP, Product & Support
Current Openings
At Upper Hand, our goal is not to just be good, it’s to be the best in the industry. To be great we must first perform with excellence which comes from extraordinary people, and the foundation for extraordinary people is a best in-class culture.
Sales Solutions Architect
Indianapolis, IN
Data Science Specialist - Internship
Indianapolis, IN
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