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sports market research surveys

How to Grow and Retain Customers Using Marketing Surveys

A marketing survey enables you to gather focused insights from large groups of people. For sports and fitness businesses, marketing surveys are a simple way to collect feedback from your

Running Promotions Sports Fitness

Steal These 3 Strategies To Improve Trainer Retention By 8x

There are a few key factors that contribute to trainer turnover, time and time again. And there are strategies that you can employ to greatly reduce the impact of those

Sports and Fitness Staff Management

6 Staff Management Tips for Your Fitness and Sports Facility

Running a sports & fitness business can be challenging, and adding a facility with staff to manage only complicates the equation. Here are 6 tips and best practices on managing

software innovation

How Myles Grote Built an Innovation Machine at Upper Hand: Q+A

We sat down with Chief Product Officer Myles Grote to understand how he defines innovation, what innovation looks like in the sports and fitness industry, and the upcoming products that

gym management software

40 Questions to Ask When Choosing a Gym Management Software

In search of a new gym management software? Here are 40 questions to ask before signing a contract with a club management software provider.

Upper Hand Software

Top 50 Motivational Workout Quotes

Finding motivation to work out can be challenging. There are so many distractions and less physically demanding alternatives to spending an hour at the gym. Even when we do get

Fitness Operations

How to Navigate Fitness Studio Operations Post COVID-19

It’s now been one year since the pandemic began affecting our communities, causing an unprecedented level of disruption in the health and fitness industry. Throughout the past year, franchise studios

barry's bootcamp online classes COVID-19

Adapting Your Offerings to Handle Uncertainty

If the effects of COVID on the sports and fitness industry taught us anything, it’s this: sports and fitness businesses need to be able to adapt their offerings quickly to

basketball training

How a Colorado Basketball Academy Grew to 2,500 Athletes on Upper Hand

EYG Basketball is a basketball training academy and facility based outside of Denver, Colorado. This business trains powerful and promising young athletes and gives them the tools they need to

sports facility

How to Maximize Profitability at Your Sports Facility

Historically, sports and fitness businesses have relied on maximizing capacity to generate the most revenue. This could mean filling up classes and time slots for lessons, or renting out resources.