Client Empowerment

Alternatives to Participation Trophies in Sports

Recently, the topic of participation trophies, the physical trophy awarded to youth athletes for participating in their sports program, league or organization, has been a topic of divisive debate. So the question: Do you believe participants should receive a trophy for simply participating? There are defensible arguments on both sides, which I will highlight here. My answer, in case you wish to skip to the chase and not read the rest, is: Participation trophies are dependent on the core values behind the desire to award them, providing meaning to your definition of what participation, trophy, victory and success means. Before I spoil you with my core values and definitions, let’s outline the positive arguments on both sides.

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Business Growth

5 Ways Software Elevates the Athlete Experience at Events

There are many moving parts to running a successful sporting event, camp, or clinic. Every touchpoint is an opportunity to provide a great experience to your attendees. A well-run event will result in positive experiences that not only encourage repeat business, but, as Walt Disney says, will bring new faces in the future.

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sports facility software, sports facility management software
Business Growth

3 Ways to Integrate Technology into your Fitness Business

Research shows that 80% of consumers are open to returning to gyms. This means that fitness studios have an opportunity to capture a large share of the market. But, in order to compete, you must integrate technology into your fitness facility to provide an exceptional experience.

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sports market research surveys
Business Growth

How to Grow and Retain Customers Using Marketing Surveys

A marketing survey enables you to gather focused insights from large groups of people. For sports and fitness businesses, marketing surveys are a simple way to collect feedback from your clients. How do they feel about your new class offering? What prompted them to check out your facility? Why did they cancel their membership?

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Upper Hand Software
Client Empowerment

Top 50 Motivational Workout Quotes

Finding motivation to work out can be challenging. There are so many distractions and less physically demanding alternatives to spending an hour at the gym. Even when we do get to the gym, having the desire to work hard and push ourselves is another challenge. For those times when you think you can’t finish your workout, or you don’t want to workout at all, it can help to have some pick-me-ups. These 50 motivational workout quotes will give you that little extra needed to make your workouts the best they can be.

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Clients Members Fitness Reopening
Business Growth

What Your Clients and Members Think About Re-Opening

As studios, gyms, and sports facilities begin reopening, an important element for owners and operators to know–in order to set their business up for success– is new expected consumer behavior. We surveyed 1,200 consumers who frequently train at local sports or fitness businesses to gain insights into their thoughts and feelings about reopening.

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Basketball academies covid
Client Empowerment

3 Ways Upper Hand Enables Growth for Basketball Academies

Upper Hand provides an all-in-one solution for basketball academies that streamlines business operations, allowing you to spend more time focusing on providing professional-level instruction to your athletes while ultimately scaling your revenue and client base. Here are just a few of the ways Upper Hand enables growth for basketball trainers:

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upper hand training
Business Growth

6 Ways to Provide Value to Clients During COVID-19

Gym-goers and fitness enthusiasts have been forced to find continue finding alternative ways to stay healthy and active during the coronavirus pandemic. While most sports and fitness businesses have been forced to shut their doors, there are numerous ways to still add value to clients without seeing them. From live-streamed workout classes to using video analysis tools, we’ve compiled six ways trainers and businesses can continue to engage with clients during this period of uncertainty

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athlete feedback
Business Growth

Ultimate Guide for Effective Athlete Feedback

Performance evaluations are found in all aspects of life. In school, students are graded on homework and exams. In the workplace, there are continuous performance reviews. But with sports, there aren’t any standards or metrics to be graded on, which has created a grey area on best practices and techniques on how to effectively provide constructive feedback to develop athletic skills. In this guide, we outline how to give athletes your best with great evaluations.

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NEW: Introducing Membership Analytics by Upper Hand

Because you don't need to be a fortune teller to forecast your revenue.