It’s now been one year since the pandemic began affecting our communities, causing an unprecedented level of disruption in the health and fitness industry. Throughout the past year, franchise studios and gyms were forced to adapt to a digital world and pivot their offerings to maintain operations and sustain a sense of community amid this time of crisis. The world continues to make strides towards pre-pandemic normalcy, as franchise studios and gyms begin to welcome clients back into their facilities. However, it is now more important than ever for franchises to continue to adapt to support their clients and ensure they are prioritizing their health and well-being.
We hear it all of the time. A strong sense of community is a game-changing, powerful, and sometimes, life-saving thing. It is built into our human DNA to feel a strong sense of support and belonging. The sports and fitness community is no exception. The anecdotes that we take with us from a day at the gym or batting practice, the banging new running playlist a friend shares on Spotify, and of course, that sprint out of the saddle for 10 seconds longer than yesterday in your Peloton class, are the fibers that have stood the test of time, evolution and even a global pandemic.
While at-home fitness equipment has been around for years, a recent boom in smart home-gym technology has disrupted the industry tremendously. With many consumers opting to suspend gym memberships in the midst of COVID-19, smart at-home fitness equipment has helped fill the void of that in-gym experience. However, the dusty old treadmill in the basement just can’t compare to the equipment that is saturating the market today.
Over the past year, we have seen explosive growth in the at-home fitness industry, with new pieces of home gym equipment popping up left and right. While we’re likely all familiar with the likes of Peloton, Mirror, or Tonal, there have been so many new entries to the market, especially since the pandemic led a digital transformation of fitness.
Despite recent good news surrounding the COVID-19 vaccine advancements, we still have some time before the world returns to pre-pandemic normalcy. However, as organizations formulate their return to work strategies, technological advancements will continue to drive innovation and success, supporting a seamless integration of remote and in-person work. As we look ahead to 2021, it is necessary to understand how the landscape of the workplace has changed, and where workplace trends are headed.
As studios, gyms, and sports facilities begin reopening, an important element for owners and operators to know–in order to set their business up for success– is new expected consumer behavior. We surveyed 1,200 consumers who frequently train at local sports or fitness businesses to gain insights into their thoughts and feelings about reopening.
As COVID continues to affect our world, now more than ever sports facilities are responsible for ensuring player and staff safety. As part of initiatives to maintain social distancing and mitigate risk of COVID transmission, these facilities are encouraged to offer low-risk and low-touch workflows for their athletes. This means minimizing time spent at the front desk completing tasks that can be optimized for quick and efficient digital capabilities.
Gym-goers and fitness enthusiasts have been forced to find continue finding alternative ways to stay healthy and active during the coronavirus pandemic. While most sports and fitness businesses have been forced to shut their doors, there are numerous ways to still add value to clients without seeing them. From live-streamed workout classes to using video analysis tools, we’ve compiled six ways trainers and businesses can continue to engage with clients during this period of uncertainty
Now is the time to invest in this technology, as your clients rely on virtual connections to engage with your business. Plus, this new revenue stream will continue to grow with your business as you reopen, setting yourself up for future success. Here are a few key reasons why you should incorporate video analysis technology into your business today.