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One Platform for Everything

Streamline scheduling, billing, and client management — all in one powerful platform built for sports businesses.

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Upper Hand platform dashboard
Fitness Management Software award SourceForge Top Performer Capterra Shortlist 2024 Software Advice FrontRunners 2024 SlashDot / GetApp award

Run your business from one place

Everything you need to schedule, get paid, manage operations, and grow — without juggling tools.

Stay on top of bookings and schedules

Manage classes, private lessons and facility bookings from one real-time calendar.

  • Class & lesson scheduling
  • Facility and court booking
  • Automated reminders for athletes
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Upper Hand scheduling — private lesson booking calendar

Get paid without extra admin work

Accept payments, manage packages and track transactions in one system.

  • Online and in-person payments
  • Membership billing
  • Packages and payment plans
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Upper Hand payments — membership and transactions

Build predictable recurring revenue

Create membership programs that keep athletes coming back.

  • Flexible membership plans
  • Automated renewals
  • Member discounts and perks
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Upper Hand memberships — recurring revenue

Grow your programs with built-in marketing

Create and send targeted email campaigns directly from Upper Hand.

  • Reusable email templates
  • Email performance tracking
  • No third-party marketing tools
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Upper Hand marketing — email campaigns

Keep your coaching team organized

Manage staff schedules, roles and payroll across your entire business.

  • Staff scheduling and availability
  • Payroll and commission tracking
  • Staff roles and permissions
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Upper Hand staff — scheduling and payroll

Keep athlete and family data in one place

Organize athlete profiles, families and communication in a single system.

  • Athlete and family profiles
  • Waivers and documents
  • Communication history
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Upper Hand clients — athlete and family profiles

Mobile App

Manage your business on the go

Upper Hand mobile app

Reporting

Track revenue and performance

Revenue reporting chart
Athletes registered online

Online Registration

Trusted by thousands of sports businesses

Our experience with Upper Hand has been very positive from the standpoint that we have someone who is in this with us. A lot of times, when you partner with other companies, their vested interests and ideas are ‘this is what we think.’ To have Upper Hand be on our side and say ‘we’re going to listen to what you have to bring to the table and the problems you’re facing, and we’re going to help come up with a solution together.’ That’s been very impactful.

Sogility
Jimmy Carson
President & COO, Sogility

Since implementing Upper Hand, I have added a couple extra sessions to existing programs and I have also added two brand new programs, one of which is going to be a significant part of my business. It really comes down to how simple it is to get programs into the system and push them live for people to purchase. And, once everything is in the system, the management of everything is the real time saver.

SpeedSkills Hockey
Mike Radja
Owner, SpeedSkills Hockey

Upper Hand sports has been fantastic for my business! They listen to their consumers and are constantly striving to make improvements. They have grown in their functionality each year I have used them and my clients like using it as well. Every time I make a suggestion they work as fast as they can to make software updates. Top-notch customer service and professionalism.

The Sharpened Athlete
Patrick Colgan
President, The Sharpened Athlete
Athletic Republic D-BAT Atlet Conquer Ninja Gyms Fitness 4 Focus Optimum Beach
Jimmy Carson Soccer
300+ active members
42% increase in website visits
Jimmy Carson COO of Sogility

"To have Upper Hand be on our side and say 'we're going to listen to what you have to bring to the table...and we're going to help come up with a solution together' has been very impactful."

Galen Harkness Basketball
10+ hours saved weekly
Galen Harkness Founder of EYG Basketball

"Now, we can have a new program up and running in 10 minutes with Upper Hand."

Tom Emig Baseball & Softball
106% revenue growth
271% membership growth
24 new members per month
Tom Emig Owner of D-BAT Newark

"Upper Hand helps me get through my day. It manages our time, it manages our space, I mean, it really does everything."

Frequently Asked Questions

Have more questions?
Speak with our specialists to learn how Upper Hand can transform your business!

Sports facilities, academies, and coaching businesses of all sizes can benefit from Upper Hand’s comprehensive sports business management software. From scheduling and registration to payment processing, team management, marketing, payroll, and more, Upper Hand gives you all the tools you need to manage every aspect of your sports business.

Yes! With Upper Hand, you can build out your program schedule or set your availability, empowering clients to book (and pay) from anywhere, on any device. This means less back and forth communication, and fewer missing payments. Not to mention the added convenience for your clients that improves their experience with your business. But, if you’d rather manage all of your scheduling internally, we can help you manage that too! Ultimately, we provide the flexibility for you to run your business your way.

Nope! With Upper Hand, we offer a few different price points that cater to different business models. From there, you can build out an unlimited number of events, add as many resources as you need, and invite as many staff members as you have.

Upper Hand offers a franchise software setup, supporting multi-location businesses that each operate separately. In this instance, you can build out separate instances for each location, which include that location’s programs, staff members, schedules, and more. Additionally, Upper Hand also supports businesses who operate out of multiple spaces. For example, if you host practices at one of three parks in the area, you can denote which park each event or program will take place, ensuring you and your clients know where to be, and when.

Upper Hand is committed to providing support to both businesses and their clients, at any point in their journey. At initial onboarding, admins are given access to Upper Hand University, Upper Hand’s on-demand, course-based learning platform. Here, admin users can dive into all of Upper Hand’s features in order to successfully launch their Upper Hand software. Additionally, we offer a robust Help Center to dive into specific questions. Email, chat, and phone support are also available to both the business as well as their clients.

Yes! The Upper Hand mobile app is free to download for both the sports business and its clients. Upon logging in with your credentials, you’ll be directed to the specific business, where admins can manage all aspects of their business, and clients can book, and take action via their client profile. If you’re interested in a white-labeled app experience, our Advanced Plan offers this feature.

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Upper Hand can give your business a competitive edge

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"Our customers love it! The user experience is top notch. Upper Hand is a critical tool that we rely on daily."
John Ard
John Ard
D-BAT Bothel

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