What is Monthly Recurring Revenue?
Monthly Recurring Revenue, or simply "MRR", is a normalized measure of a business' predictable revenue that it expects to earn each month. It is arguably the most important revenue metric for subscription-based businesses.
Why is understanding MRR so important in sports and fitness?
By understanding their company's MRR, business owners are able to:
- Track the performance of their memberships over time
- Forecast future sales performance
- Have more concise budgets by knowing how much money is coming in each month
About this worksheet
This resource contains pre-made templates for you to calculate MRR and Member Retention metrics.