COMPANY

Why Upper Hand?

Upper Hand helps businesses in sports spend more time with athletes

What's New

Check out the latest features and upcoming events hosted by Upper Hand

Careers

Our team is growing, come join us elevate athletes around the world

BUSINESS

The Playbook Blog

Industry insights and best practices for sports business owners, coaches, and enthusiasts

Customer Stories

Businesses of all shapes and sizes use Upper Hand to operate smarter and grow better

Guides & Templates

Free templates, guides, and downloads for sports coaches and business owners

Data Research

Insights on the impact of AI and data science in sports from our research team

SUPPORT

Onboarding & Support

We have a number of resources available to help you successfully utilize your Upper Hand account.

Help Center

Answers and step-by-step instructions for using Upper Hand

Upper Hand University (UHU)

UHU is our online course-based learning platform to help certify your skill set

UPLIFT community

Our customers only online community for best practices and business advice