What’s New

See what's new
to Upper Hand.

Take a look at some of our most exciting and recent updates designed to help you elevate all aspects of your sports training business.

See a full list of Upper Hand feature updates →

Innovation Issue: Upper Hand Product Update Q1

We’re excited to share some of the latest updates to Upper Hand. Whether you’re preparing for a busy spring season or looking to improve how

Product Update: Secondary Account Manager

✨ WHAT’S NEW Secondary Account Manager Families can now share scheduling access without sharing billing information. That means another caregiver can book sessions and manage

Innovation Issue: Upper Hand Product Update Winter 2025/2026

We’re excited about these recent updates, and we think you will be too! Whether you’re gearing up for a busy winter or simply looking to

Make decision backed by data

Turn your data into actionable insights that lead to growth with Upper Hand AI's BI reports. Unlock key insights that allow you to make decisions with confidence.

Connect with your contacts

Send visual, high-impact marketing emails to your contacts. And create segmented groups based on customer behavior, age, membership status, and more in order to boost client retention and loyalty.

Track your athletes' progress

Create customized athlete workouts and training programs to enroll your athletes in, and monitor their progress over time. Start showcasing the real results of your training and the value you bring to your athletes.

Boost your online presence

WebKit by Upper Hand empowers you to build and maintain a high-performing website that drives traffic. Optimize your website for SEO, and easily add information and photos about your brand, programs, and coaching staff.

Empower your staff

With individual logins for your staff members, you can ensure everyone is set up for success when it comes to their day-to-day. Whether they are an instructor, manager, or admin, give them access to the tools they need to succeed.

Put administrative tasks on autopilot

Build out any type of program and bring it to market in just minutes. From private lessons to teams to large camps, and more, Upper Hand helps you run your business your way.

“Our customers love it! The user experience is top notch. It's a breeze for our customers to schedule their own lessons and camp attendance. Upper Hand is a critical tool that we rely on daily.”

John ArdOwner, D-BAT Bothell