Upper Hand is more than just software; it's your new way of doing business.

About Upper Hand

Our Story

While coaching baseball in 2012, Kevin MacCauley saw the need for an online platform that connected athletes with private coaches, making it easier to do business with a great online booking experience. Less than a year later, Bookacoach was launched as “the destination for sports lessons”, helping thousands of coaches better manage their sports training and spend more time doing what they love - developing the skills of athletes. The team began regularly pushing new and innovative back-office features, and in 2015 rebranded as Upper Hand - the first sports training management platform.

Since then, Upper Hand has continued to challenge the status quo by expanding their software solutions to also serve the complex needs of boutique fitness studios, gyms and sports facilities. And while Upper Hand remains laser focused on delivering new solutions that simplify how business is done in the sports and fitness industry, one thing remains constant; the same passion and innovative mentality it was founded upon.

Our Customers

Upper Hand serves the sports and fitness industry, helping facilities, clubs, and studios run and grow their businesses. Our platform empowers staff and admins to manage day to day operations more efficiently with powerful yet user-friendly features and tools.

With Upper Hand, businesses provide their customers with an intuitive software experience that increases satisfaction and drive repeat business. Plus, accessible and accurate data tells a complete story, enabling staff and admins to make better decisions.

Our passion for the sports and fitness industry translates into a deep appreciation for the studios, gyms, and academies who use our software. Our customers inspire us to continue building world-class products, and we’re constantly innovating to give them the competitive advantage.

Fitness 4 Focus
Optimum Beach
Conquer Ninja
Athletic Republic
D-BAT
Atlet

In the Industry

2021 Awards and Recognitions

Upper Hand serves the sports and fitness industry, helping facilities, clubs, and studios run and grow their businesses. Our platform empowers staff and admins to manage day to day operations more efficiently with powerful yet user-friendly features and tools.

  • Most Innovative Tech Company

    American Business Awards

  • Top Club Management Software

    Capterra; SoftwareWorld

  • Top Yoga Studio Software

    Capterra; Software Advice

  • Top Fitness Software

    Capterra

Our Team

Bryce Bradford

Bryce Bradford

Training Specialist

Shawn Burcham

Customer Success Manager

Leslie Byers

Account Manager

Sam craig

software engineer

Raj Dasani

Raj Dasani

Data Analyst Intern

Sandee Finley

Head of UP Payments

Zach Goldman

Software Architect

Myles Grote

Co-Founder, Chief of Product

Ethan Grove

Product DESIGNER

Katherine Heidenberger

Katherine Heidenberger

Software Sales

Heather Hunt

Software Sales, SMB

Alexus Jimson-Miller

Alexus Jimson-Miller

Customer Support Rep

Courtney Kerr

Courtney Kerr

Communications Specialist

Meg Loney

Meg Loney

Product Owner

Kevin MacCauley

Founder, Chief Executive Officer

Keely McGrath

Keely Mcgrath

Product marketer

Kasey McKenney

Head of Accounts

Danielle McNally

Head of Support

Craig Pryor

Software Engineering Manager

Maddie Radcliff

Software Sales, Enterprise

Danielle Schlemmer

Danielle Schlemmer

Project Manager

Ben Sharpe

Customer Support

Ryan Speitel

Senior Software Engineer

Trevor Steele

Software Engineer

Michael Trilus

Chief Technology Officer

Gabrielle Vuyk

Strategic Partner Manager

Matthew Walker-Brown

QA Engineer

Tim Wylie, VP of Marketing at Upper Hand

Tim Wylie

Head of Marketing

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