Deliver exceptional experiences that accelerate member growth.

Retain more members and watch your recurring revenue grow. Upper Hand’s membership software offers an easier way for your clients to enroll in auto-renewal memberships they’ll love and provides data-backed insights that help you keep them coming back.


Offer automatic discounts for all or selected program types.

Sessions & Credits

Automate class and program credits they can use to schedule.

Retail Perks

Offer retail discounts at your studio, gym, or pro shop.

Member-Only Access

Give members access to exclusive programs and events.


Membership management software built for sports businesses

Create customized memberships that are tailored to your business offerings.

Increase member happiness with tailored benefits they'll love.

You know your members better than anyone. With Upper Hand, customize your memberships with benefits that you know will keep them coming back. From monthly credits to exclusive discounts and more, the ability to create uniquely tailored membership types that drive sales is at your fingertips.

Customizable memberships
Membership enrollment software

Effortless enrollment that drives repeat booking.

Enrolling in a membership shouldn’t be harder than your clients’ workout. Make purchasing a membership easy with Upper Hand. A simple check-out process means more membership sales for you and increased recurring revenue for your business. 

Leverage real-time data to increase member retention.

Your decisions are only as good as your data. When you can leverage data-backed insights that forecast member growth, churn, and more, you can make more informed decisions that drive business growth. 

membership analytics

Introducing Membership Analytics

You don't need to be a fortune teller to predict the future. Gain full visibility into your recurring revenue with insights that empower accelerated membership and bottom-line growth.


With Upper Hand Memberships, you can...

Recover lost revenue

Account Updater helps prevent churn and recover lost revenue from outdated cards.

Manage member statuses

Suspend, cancel, and manage the statuses of your client's memberships.

Add optional join fees

Add optional one-time fees for new member enrollments.

Add commitment lengths

Add optional commitment lengths to your memberships.

Create private memberships

Create private memberships for invite-only access.

Build pre-launch momentum

Build momentum before launching with pre-sale options.


We've earned numerous recognitions for our membership solution. And we're just getting started.

Start improving your member retention today

Get a personalized demo to learn how Upper Hand can help put your recurring revenue on autopilot.


Scheduling & Registration

Streamline online and in-person scheduling and registration.

Staff & Payroll

Automate payroll and simplify staff scheduling.

Facility Management

Streamline resource scheduling and eliminate double-booking.