For a brick-and-mortar sports and fitness business, there is added complexity to re-open at 25-50% reduced capacity. With increased costs due to new cleanliness standards, which require additional staff and supplies, there is little room to reduce class sizes and revenue.
Maximize your upside for re-opening by knowing the gross profit margin of your programs and equipment
Historically, sports and fitness businesses have relied on maximizing capacity to generate the most revenue – whether that be filling up classes, time slots for lessons, or renting resources – to maximize revenue.
However, with new CDC and individual states’ capacity limitations, many businesses are struggling to strategize how to re-open; or to re-open at all.
Use this simple calculation to maximize profit and to help in deciding what equipment or offering you should reduce vs. shut down.
This exercise will help you:
Access the worksheet!
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