Marketing promotions, discounts, and coupons are no foreign concept to most business owners. Utilizing them successfully, however, tends to be a different story. Truly capturing the value of running promotions requires strategy, and businesses need to arm themselves with the tools to manage their promotional campaigns seamlessly.

In addition to diving into the pros and cons of running discount-based promotions, this guide provides step-by-step instructions (and a calculator) on how to calculate your breakeven point before running your promotion, as well as analyzing the overall monetary benefit of your promotion after it’s completed.