A Touchdown for your Football Training
Upper Hand is the playmaker when it comes to sports training, helping football training academies of all sizes run and grow their business.
- Products
CORE SOFTWARE FEATURES
Introducing Upper Hand AI
A first-of-its-kind data solution for sports businesses.
- Resources
Industry insights and best practices for sports business owners, coaches, and enthusiasts.
Businesses of all shapes and sizes use Upper Hand to operate smarter and grow better. Learn how.
Visit our Help Center to view knowledge articles or connect with a member of our success team.
“Integrating Upper Hand into our business infrastructure has completely transformed the way Special Teams Football Academy operates. The customizable, online registration has simplified the process on our end and provided a positive experience for our clients, which has helped build our brand tremendously.”
Chris HusbyOwner, Special Teams Football Academy 
Youth Football Registration Software
Registration
Create an easy sign up process for your camps, clinics, and programs.
payment processing
Collect payments via credit card, check, cash, and more.
memberships
Create memberships that can include lesson credits, program discounts, and retail perks.
Retail Management
Sell equipment or branded swag and manage your inventory.
Staff management
Let staff manage their availability and automate payroll calculations.
contact marketing
Send emails to your client database to market new programs.
“It allows me to not be a “money collector” at my training sessions. I also like the reports. They are becoming more and more useful.”
Barry ThompsonOwner, Fairfax Football Academy 
Build out event registrations
Easily build out registrations that can be configured to your program needs. From camps and clinics to training programs and workshops, build out your registration so that it fits the way you run your business.
Process team payments
Collect and manage team payments directly through the app. Allow clients to pay-in-full or pay as they go with Upper Hand’s flexible payment plan options.
“My clients like how easy Upper Hand is–it’s just a couple of clicks. They go into Upper Hand and can pick a date and time. They also get email reminders about sessions and payments.”
Adron TennellOwner, Tennell Elite Training 
Market upcoming programs
Send automated marketing emails to your client database – or a subset of your clients – with details for new and upcoming programs. And, communicate important details to your rosters prior to event day.
Ready to make the switch?
See how Upper Hand can put your business in victory formation.
"I like that it is automated and allows for me to focus more time on delivering my services rather than registering and recording participants."
Jameson KronserOwner, IDEAL Performance 