Software for Sports Businesses

We built our sports software to help sports coaches and trainers manage all of the ins and outs of running successful sports training businesses - from managing registrations, accepting payments, marketing programs, and more.

700+ of the top sports training academies
and facilities use Upper Hand.


Bring your events to market in minutes.

Use Upper Hand to manage your sports training business. Build out your program settings to fit your programs and offerings, not the other way around.

online booking and scheduling software

Manage Your Schedule and Availability

Stay on top of your busy schedule. After creating your programs, simply add your availability, set scheduling deadlines, and start booking sessions.

Accept Payments Online and In-Person

Choose your payment methods and transact online, at the front desk, and in-person. Keep track of all things payments with real-time reporting.

Manage Your Business From Anywhere

From checking attendance to communicating with your athletes, the Upper Hand mobile app keeps you connected wherever the day takes you.

Market Your Programs

Announce upcoming sports camps, programs, or sessions with automated marketing emails to increase registrations.

Sell Branded Swag

From branded apparel to equipment - build out your storefront and sell your products online and in-person.

Automate Waivers

Keep your business and athletes safe by requiring electronic waivers during checkout.

Sports Software

The market is busier than ever. With so many different options for your customers to choose from, how can you make their choice — to come to you rather than your competitors — easier? So much of the pull for new customers today is about convenience. Consumers today expect easy scheduling, registration, and easy-to-use interfaces when they first walk into a new business, no matter what that business provides. This means that even a gym or sports facility needs to ensure that they have a modern, effective, and easy-to-use online system if they want to appeal to new customers (and hold on to their current customers).

New and fancy gyms are always going to crop up, and your customers might get intrigued by them. But, to keep your customers coming back to your business, you’ll need the best sports management software for your business. Now, this may seem like an intimidating task — after all, there are tons of solutions on the market today for sports management software. But, the truth is, if you focus on the features and tools that you want for your business, finding the right sports registration app can be a very simple task.

The first step is to determine what type of solution you need. For example, are you looking for a youth sports management software that can help you streamline and simplify your registration and scheduling process for your youth sports offerings? Do you need a dedicated sports facility management software solution to help you manage the back of the house and keep everything organized for your customers? Once you’ve decided on the right type of software, you can move on to looking at examples and solutions that provide those tools and features. For example, say you are looking for a scheduling software solution that helps you and your customers save time and focus more of their attention on becoming better athletes. In this case, you may want to opt for a solution like Upper Hand’s scheduling software that allows you to streamline client scheduling, registration, and payments in both a desktop and mobile application for easy accessibility.

Sports Registration Software


One thing that can confuse people about sports software is what exactly it can help you with. Some people may think that streamlining the registration process is all sports software is capable of. But, depending on the sports registration software, this might only brush the surface of what features and tools you have access to. For example, one way to utilize registration software is to create a streamlined and simplified scheduling experience for your members. You can use sports camp registration software to create an easy-to-use and tailored scheduling system for your camp programs —- anywhere from group events to private lessons.

A software solution, like Upper Hand’s scheduling software, can help you to manage schedules, book sessions, and streamline your business’s performance so you can easily ensure that you are giving your members the best experience possible. So, whether you are looking for a software solution to help you prepare for the upcoming season of soccer, football, or any other sport, you can find the right software solution for your business by doing some comparison and research. For example, if you are specifically looking for a baseball registration software solution because you are a baseball club, you can find a solution that may offer more tailored features for baseball players. Similarly, if you are looking for a way to step up your youth sports program, you might want to focus on youth sports registration software.

This said, you might find that a more generalized sports registration software gives you all of the features you need as well as some additional features that leave you open to the possibilities of expanding your offerings in the future. One example of a great registration software solution for sports facilities is Upper Hand. Upper Hand’s software offers flexible event types so that you can pick the perfect type of program and event for your sessions. Additionally, with strong business insights, you can easily ensure that your back of the house is running smoothly and efficiently.

Sports Facility Management

There are a number of types of sports software solutions available on the market today, and a lot of the struggles many sports facility owners fall into is which solution is best for them. One type of solution that can often get overlooked is sports facility scheduling software. You may be wondering what sports management software can do for your facility. While the specific features and tools offered in this type of software may differ from solution to solution, in general, sports management software can help to streamline and simplify your sports facility management. In other words, this type of software can help you to more effectively manage your facility‘s spaces and resources. This means that you can work on transitioning your facility‘s spaces into profit centers rather than constantly being worried about double-booking or rescheduling.

Using a sports facility booking system like Upper Hand’s sports facility management software can help you to streamline your booking and scheduling process and create an easy-to-use scheduling system for both your staff and your members. With a sports facility booking app, you can focus more on providing the spaces, classes, and staff needed to help your athletes improve rather than spending your time fiddling with schedules and booking questions. Another benefit of a sports facility scheduling software solution is that you can easily view all of your classes and sessions in a single location. This makes it much easier to adjust classes or events as needed and not have to worry about messing up another schedule on a different calendar view. With Upper Hand’s software, you can confidently manage every aspect of your business from a single view — making the entire sports facility management process much simpler.

Sports Club Management Software

Sports management software can be used by owners of sports clubs to more effectively manage their facilities. Sports clubs are great places for athletes to practice, improve, and enjoy their sports with their teams. But, in order to run an effective sports club, you need to ensure that your athletes are able to easily and effectively make it to their practices without getting confused or frustrated. Participation in club sports is a choice, and you do not want to make your athletes regret their choice to participate in your club’s team. To ensure that your athletes are able to focus their attention on getting better and playing for your club, you can use sports scheduling software to streamline and simplify the registration and scheduling process for your club.

If you have a football club, you can search for a dedicated football club management software solution that will help you to ensure that your behind-the-scenes is simple and effective so your team can focus their attention on learning plays and practicing on the field. Similarly, if you run a tennis club, you may be looking for a tennis club management software solution that is tailored to the type of programs and training sessions you need for your members to best improve their form. You can, of course, always opt for a more generalized sports club management software, such as Upper Hand, if you are looking for a simple and effective solution that offers you the flexibility to create whatever type of programs and events you want for your club. This can be a great solution for clubs that are always looking for new and exciting ways to provide more for their athletes. Not only can this keep your athletes more interested in their training, but it can also keep them from wanting to leave your club for one of your competitors.

Youth Sports Software

If you run a youth sports club or facility, you can really benefit from using youth sports software for improved management. Especially if you are running a sports academy with numerous members, an athlete management system can get extremely complicated and hard to manage manually. Luckily, with a software solution like Upper Hand’s youth sports registration software, you can easily manage all of the important details — like registration, scheduling, payments, and program marketing — from a single platform. This means that you never have to worry about forgetting to forward or account for something when it comes to managing your athletes and your back of the house.

An athlete registration software can help you to automate the manual work behind running your sports facility so that you can focus on providing your members with valuable and enjoyable practices and training sessions. This way, you can spend more of your time focusing on training your young athletes instead of constantly having to check in on scheduling or payments. With custom registration fields, marketing emails, and seamless check-in systems, Upper Hand’s youth registration software can completely transform your youth sports facility and make sure your members are excited to come to their lessons year after year. Upper Hand can help you to manage all of your events in a single location, making it much easier for you to ensure that your members are able to attend any events that they want to participate in with ease. Also, Upper Hand’s flexible registration builder allows you to create any type of program you want so you can keep your young athletes excited and interested in your classes.

Related Reading:

"My clinics run so much smoother when I can have all of my clients pay ahead of time rather than collecting fees at the clinic."
Taila Schluter
Maximum Technique Soccer Academy
"Upper Hand has provided an easy way for our clients to register and schedule sessions and helps us keep track of their payments. As a result, we have become more organized and been able to build a database of clients and can streamline our communication with them through the software."
Sarah Allen
Blue Collar Basketball

See Us In Action

Sports Management Software

Request a demo to learn how you can use Upper Hand to manage and grow your sports training business.