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How to Connect with your Athletes through Storytelling

For coaches and sports business owners, your story can be one of your most powerful marketing tools. The most successful coaches will use their story, and the stories of their athletes, to their advantage. How can you use storytelling to grow your business and your brand?

How to Convert Leads to Clients with Upper Hand (with Examples!)

Being able to tailor your marketing to your clientele is important for not only retaining business but generating new business. A big part of that is the ability to attract and convert leads. That’s why we’ve added some new functionality to the Upper Hand app! Now, you have the ability to add a Contact to your Contacts Page without that contact being prompted to create an Upper Hand account.

Innovation Issue: April 2024 Product Update

April showers not only brought May flowers to kick off a new month…they also brought a number of new updates to the Upper Hand app. Here’s an inside look at what’s new, and a sneak peak at what’s coming soon!