Navigating the Future of Sports Facilities with AI ChatGPT

We are hosting a series of webinars to help sports facilities and academies navigate the technological advancements that are reshaping our industry. Check below to view all past upcoming session.

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Revolutionizing Sports Marketing with AI: Harnessing Midjourney for Visual Impact

Join the CEO of Upper Hand for an exclusive webinar exploring the innovative world of AI image generation with Midjourney. Discover how this cutting-edge technology can elevate your sports business’s marketing strategies, creating visually stunning and engaging content that resonates with your audience.

Thursday, December 14, 2023

1:30-2:30pm ET

Navigating the Future of Sports Facilities with Advanced Prompts for ChatGPT

Explore updates to ChatGPT over the past several months, and walk through some advanced prompts in a live setting to help you excel in managing your sports facility.

Tuesday, December 5, 2023

1:30-2:30pm ET

Creating your Own GPT for Sports Facilities & Training Academies

Learn how to utilize ChatGPT-4’s new functionality that allows you to create your own GPT to utilize at your sports facility, training academy, or coaching business!

Tuesday, October 24, 2023

1:30-2:30pm ET

Creating your Own GPT for Sports Facilities & Training Academies

This webinar is designed for sports facility owners, managers, and staff who want to stay ahead of the game by implementing cutting-edge technologies like AI, ChatGPT, and sports scheduling software. Learn how these powerful tools are transforming the sports industry and how you can utilize them to optimize your facility’s operations and customer experience.

Tuesday, May 23, 2023

1:30-2:30pm ET


Average response from attendees when asked how useful they find the content of Upper Hand led webinars on a 1-5 scale

20 %

Percentage of attendees who said they believe the content from Upper Hand webinars will help their business


Average response from attendees when asked how likely they are to recommend Upper Hand webinars on a 1-10 scale

*Stats based on anonymous Upper Hand post-event surveys

About the Speaker

Kevin R. MacCauley

Founder & CEO of Upper Hand

Kevin has dedicated his career to revolutionizing sports and fitness management through innovative software solutions. Under his leadership, Upper Hand has become a key player in the industry, empowering business owners and clients with cutting-edge tools.

With a strong background in sales, marketing, and entrepreneurship, Kevin brings valuable expertise to this exclusive webinar on leveraging ChatGPT and AI tools for sports facility businesses. Drawing from his experience founding Upper Hand and working with sports and fitness software, Kevin will share actionable insights on how to harness these technologies to transform your sports facility management and drive success.

Who Should Attend?

This webinar is perfect for sports facility professionals seeking to boost success and growth by leveraging ChatGPT and AI tools.

Check out these related resources
created by our data science team.

The 6-Step Process for Forecasting Sales at your Sports Facility

Sales forecasting plays a pivotal role in financial planning for a sports facility, providing a clear estimate of future revenue and anticipated expenses. Forecasting helps you efficiently allocate your resources, staff, and equipment to meet client demand without overspending. And, it helps you make strategic decisions. To help combat seasonality, you can use this information to identify peak seasons and low demand periods, and identify opportunities for marketing, pricing, and promotion adjustments. So, what exactly is sales forecasting, and how can you get started for your business? In this article, we’ll dive into these answers.

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Top 10 Sports and Fitness Trends of 2024

Each year, the American College of Sports Medicine releases a report of the top fitness trends for the coming year. The ACSM collects data from thousands of health and fitness professionals around the world. These range from business owners to fitness instructors across all disciplines. Here are the top trends to keep an eye out for in 2024.

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