How to Effectively Leverage Mobile Apps for Event Planning
Event technology has dramatically improved the overall attendee experience by simplifying registration and driving engagement. According to a recent report, nearly 50 percent of all event attendees adopt a mobile app and perform 34 engagements on average with it throughout the course of the event. And with 87 percent of time — three hours per day — spent in mobile apps, it’s evident that to find success, you need to be meeting attendees where they are; on their mobile devices.