How the Arrival of Smart At-Home Fitness Equipment Has Shaped the Landscape of the Fitness Industry
Many smart fitness equipment options are now flanked by large screens that stream live classes with real instructors that can interact with users. This production element gives the illusion that you are present in a live studio class. Leaderboards allow users to see where they stack up compared to other people in the class, replicating that in-class competition that draws people to boutique fitness studios. However, the ability to access this content anywhere and anytime, makes it increasingly desirable for busy people.