Steal these 8 Ideas to Achieve the X-Factor (at any budget)

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Learn specific ways you can compete with digital fitness through production, distribution, talent, and technology. From Peloton to Barry’s Bootcamp, there are some brands that seemed to have “hit the nail on the head” in terms of creating memorable and engaging fitness experiences. The rise of on-demand fitness throughout the pandemic has not replaced in-person fitness, however it has certainly challenged brick and mortar studios and gyms to raise the bar of consumer experience. But, very few businesses have the budget these big box gyms boast. So, how can you replicate production, distribution, talent, and technology at your studio to continue to compete locally and give your business the competitive edge? Here are some specific ways you can incorporate the X-Factor into your business model, no matter your budget.