How to Use Data to Better Understand your Clients
While having and using data are seen as keystones of 21st century commerce, there seems to be an alarming lack of information on how to use said data. Don’t get us wrong though, even though the discourse surrounding data has been over-saturated with talking points, data is one of the most important resources a business can have. Having readily accessible and meaningful information about your business is essential in making the big decisions that can make or break your business.