Upper Hand Named Top Tech Company at Powderkeg Unvalley Awards

Upper Hand sports software

Upper Hand has been announced as a winning company in the 2022 Powderkeg Unvalley Awards. This recognizes Upper Hand as one of the best tech companies to work for in emerging tech communities beyond Silicon Valley. Upper Hand was recognized as a top company in 4 categories: Top Tech Companies, Best Tech Companies to Work For, Best Remote Companies to Work For, and Companies With the Best Work-Life Balance.

5 Reasons Sports Facilities Choose Upper Hand

sports business marketing strategies

Building a business requires significant investment. Here’s why The Compound 256 chose Upper hand to manage their growing sports facility. Athletes from youth to professional levels are traveling up to 2 hours to train at The Compound. When Louis was evaluating his technology, he knew a business management software was an integral part of expanding his business. So, he needed a partner whose ability to scale and innovate aligned with those goals. This led Louis to Upper Hand.

4 Tips to Build your Brand on Social Media

Sports Team Management Apps

Learn how you can grow your brand awareness, develop relationships with your customers, and drive sales and leads with social media. As Ray Allen, former professional basketball player, says, “You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.” To build a strong brand on social media, you need to have a strong plan and set measurable goals. From identifying your target audience to planning out your content, here are four tips that any business can use to grow their social media presence.

Preparing an Effective Sports Camp Schedule

sports facility management

Preparing a sports camp schedule is not easy. Use this agenda template as a helpful guide when planning your next big event! In addition to helping you and your staff plan, sharing the sports camp schedule with parents and athletes when they arrive at the camp will be a hit. This will give athletes an idea of what to expect and should get them excited for the training ahead.

Top 4 Takeaways from IHRSA 2021

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Read 4 of the top takeaways from IHRSA 2021, from new ways to achieve peak performance to innovative recovery tools. From software to equipment, a common theme across nearly every vendor at IHRSA was data, and more specifically, how you can use data to prove the value of your offerings. Equipment companies have found ways to collect user data to help athletes achieve peak performance and showcase progression over time. Woodway treadmills, for example, measure distance, velocity, force, and power, and give instant feedback during training and testing. Similarly, we noticed many “smart” strength training equipment options that incorporate user data to dynamically adjust weight and resistance between sets and reps.

How to Showcase the Value of Your Offerings Through Data

sports complex

Learn how you can leverage data and analytics to showcase the value of your business offerings to your clients. Parents spend thousands of dollars on youth sports and fitness every year. But, how can they objectively tell their athletes are getting any better? We operate in an industry where there is no clear-cut way to evaluate athletes or define success. Yet, results are what athletes expect from training programs. Results keep clients coming back.

Upper Hand Named Top Fitness Software Provider by Capterra

Upper Hand sports software

Upper Hand announced today that it has been named a top membership management software product by Capterra, an online service that helps organizations find the right software. Upper Hand was also named a Frontrunner for membership management software by SoftwareAdvice. FrontRunners are the top software products in a category, offering the best capability and value for small businesses based on their usability and customer satisfaction. This is the second consecutive Membership Management award win for the company.

How to Predict Monthly Recurring Revenue (Examples + MRR Calculator)

Client Data Analytics

MRR, or Monthly Recurring Revenue, is the sum of recurring revenue that you generate month over month. Recurring revenue is income that you can expect to collect on a regular basis.
For sports and fitness businesses, MRR is an efficient way to track expected revenue brought by your memberships. For example, if you have 10 clients that each pay $30 each month for a membership, your MRR would be $300. You can count on receiving this $300 each month as long as these 10 clients remain members.

Data is the future of the industry. And it’s already here.

Modern Sports Facilities

Learn how Upper Hand views competition, and how we are leveraging data to help our customers make smarter business decisions. At Upper Hand, we’ve talked a lot about how digital fitness and technology has challenged the businesses we serve. But, when it comes to running a studio, gym, or academy, AI is also beginning to take on a larger role within business operations.

Steal these 8 Ideas to Achieve the X-Factor (at any budget)

football sports camp

Learn specific ways you can compete with digital fitness through production, distribution, talent, and technology. From Peloton to Barry’s Bootcamp, there are some brands that seemed to have “hit the nail on the head” in terms of creating memorable and engaging fitness experiences. The rise of on-demand fitness throughout the pandemic has not replaced in-person fitness, however it has certainly challenged brick and mortar studios and gyms to raise the bar of consumer experience. But, very few businesses have the budget these big box gyms boast. So, how can you replicate production, distribution, talent, and technology at your studio to continue to compete locally and give your business the competitive edge? Here are some specific ways you can incorporate the X-Factor into your business model, no matter your budget.