How to Grow and Retain Customers Using Marketing Surveys
A marketing survey enables you to gather focused insights from large groups of people. For sports and fitness businesses, marketing surveys are a simple way to collect feedback from your clients. How do they feel about your new class offering? What prompted them to check out your facility? Why did they cancel their membership?
How to Use Data to Drive Decision Making (and Why It Matters)
The more you know about your customers, competitors, and industry, the more confident you can be in making decisions that lead to growth. From identifying changes in the market to developing a long-term business strategy, here are three ways you can use data today to drive innovation at your business.
Steal These 3 Strategies To Improve Trainer Retention By 8x
There are a few key factors that contribute to trainer turnover, time and time again. And there are strategies that you can employ to greatly reduce the impact of those factors. The result? Higher trainer retention rates, which results in a reduced cost of staff replacement. In short, you’ll keep more trainers, and more money in your pocket as well.
How Myles Grote Built an Innovation Machine at Upper Hand: Q+A
We sat down with Chief Product Officer Myles Grote to understand how he defines innovation, what innovation looks like in the sports and fitness industry, and the upcoming products that will pave the way for customer growth.
Survey Data: How the Peloton Treadmill Recall Changed Brand Perception
When Peloton issued a recall of their Treadmill on May 5th, we became curious as to how this would affect their brand. So we surveyed 3,000 Peloton consumers, and here’s what we found…
Using the Upper Hand Free Sports Budget Template
The Upper Hand Budget Template is a 12-month budget projection. Whether you know exact figures on a monthly basis or 12-month annual basis, you will be able to use the template to get a good feel for your cash flow.
40 Questions to Ask When Choosing a Gym Management Software
In search of a new gym management software? Here are 40 questions to ask before signing a contract with a club management software provider.
Unexpected Elements to Consider Before Opening a Gym
It goes without saying that research, financing, and finding your customers are integral parts of opening a sports training facility. But, apart from these traditional business plan elements, here are some things you may have overlooked in your preparation.
Run Faster, Lift Heavier: The Ultimate Workout Playlist
There are a number of elements that make for a successful workout song, from the lyrics to the tempo; but, all boil down to the energy of the song. So, we took to our Instagram to ask you what songs power you up for a great workout. As a result, here is a list of 40 powerful workout songs that make up Upper Hand’s ultimate workout playlist, as curated by the Upper Hand Fam!
What is Gym Management Software and Why You Need It
If you operate a fitness-related business and are just getting acquainted with the world of fitness software, I hope this can serve as a great introduction. With so many options on the market, it can be difficult to choose the right software solution for your business. But first things first, what is gym management software?…