10 Ways to Promote Your Summer Camps Without Wasting Budget
You don’t need a massive ad budget to promote your summer camp — you need the right strategy. If you’ve ever found yourself asking, “What’s actually worth spending money on?” or “How do we fill more spots without burning out?” — this is for you. We’re breaking down the most effective (and affordable) ways to…
The 2025 State of Sports Facility Management
If you’re running a sports facility in 2025, you’ve likely felt the shift. It’s no longer enough just to rent courts or fields and hope for steady foot traffic. Families, athletes, and coaches are looking for more, and facility owners are rethinking everything from scheduling to programming to tech. At Upper Hand, we work with…
What Makes a Parent Trust Your Sports Facility
When parents choose a sports facility, they’re doing more than just picking a place for their kids to burn energy. They’re deciding who they trust with their child’s time, safety, and development. This isn’t a small decision. It’s emotional and personal. And while your program, coaching, or equipment might be top-notch, trust is what turns…
7 Tips You Should Know Before Opening a Sports Facility
Opening a sports facility can be incredibly rewarding, offering community benefits, personal fulfillment, and significant business potential. But it’s not as simple as just opening your doors and welcoming players. Successful sports facilities require thoughtful planning, strategic decision-making, and a clear understanding of both the market and your future customers. Whether you’re passionate about basketball,…
Social Media Ideas for Sports Facilities: What to Post
You know you should post consistently on social media, but what do you actually say? If you’re like many sports facility owners or managers, you’ve probably opened Instagram, stared at a blank caption box, and wondered whether anyone really cares about your latest registration deadline. The truth is, they do—but only if you present it…
The Top 5 Strategies to Attract Local Teams in 2025
For local sports teams, choosing where to train or compete is no longer just about convenience or cost. The expectations have changed. Families are looking for community, coaches expect professionalism, and athletes thrive in environments designed with their growth and well-being in mind. Facilities that evolve with these needs—embracing smarter design, local partnerships, and a…
5 Signs Your Country Club Needs a Software Upgrade
You know that moment when everything at the club is running smoothly—tee times are perfectly spaced, staff isn’t scrambling behind the scenes, and members are actually smiling as they check in? That’s not luck. It’s the result of a system that works. But if you’ve noticed more hiccups than harmony lately—confused members, overwhelmed staff, or…
What Do Parents Want from Sports Facilities?
“Parents aren’t just signing up their kids—they’re evaluating your facility like it’s a school or healthcare provider.” When a parent chooses a sports program for their child, it’s rarely a casual decision. They’re assessing every aspect of the experience, from safety and communication to professionalism and development. Their perspective directly influences enrollment, retention, and referrals….
How to Fix Scheduling Issues at Your Sports Facility
Running a sports facility means facing scheduling issues head-on—because every mistake can cost revenue, frustrate staff, and send clients straight to your competition. Tackling these scheduling issues effectively requires innovative strategies to empower your operations and elevate your competitive edge. Let’s explore the root causes of scheduling issues and how you can overcome them using…
How to Choose the Best Gym Management Software
Running a gym is challenging. Between managing class schedules, handling payments, tracking memberships, and staying in touch with clients, the administrative workload can quickly become overwhelming. Many gym owners find themselves buried in paperwork or struggling with outdated systems that slow down operations and frustrate members. If this sounds familiar, it’s time to consider a…