Business Growth

4 Things Sports Teach Us About Business Ownership

Learn 4 lessons that sports teach us about business ownership, as discussed by Kevin MacCauley, Founder of Upper Hand. Just as a coach identifies potential cracks in the game plan and makes necessary adjustments to end up on top, a business leader must foresee bottlenecks, and try to fix them, before they happen.

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Business Growth

3 Email Automations You Should Be Using

Want to start automating your email marketing? Look no further. Best practices (and ideas) for studio and gym email automations. Email automations empower you to plan and send automated messages to specific clients at certain times–without doing the manual work every time. By automating the process, you are able to focus on other areas of your business while still staying in touch with your clients and building positive relationships.

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The Compound 256 Chose Upper Hand
Business Growth

5 Reasons Sports Facilities Choose Upper Hand

Want to start automating your email marketing? Look no further. Best practices (and ideas) for studio and gym email automations. Email automations empower you to plan and send automated messages to specific clients at certain times–without doing the manual work every time. By automating the process, you are able to focus on other areas of your business while still staying in touch with your clients and building positive relationships.

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Event Planning Mobile Apps
Business Growth

4 Ways Mobile Apps Drive Revenue at Events

Learn 4 ways you can use mobile apps to drive revenue at your event. Mobile apps are a powerful way for event organizers to streamline their tedious administrative tasks and re-devote their time to designing their programs and elevating the athlete experience. Rather than have messy piles of paperwork with inevitable missing information, a mobile registration will ensure all required information is collected and stored for event day. Furthermore, mobile apps provide event planners with data that has the potential to drive revenue and future growth. To unlock those insights, however, you first must understand how to maximize the use of a mobile app at your event.

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Business Growth

4 Tips to Build your Brand on Social Media

Learn how you can grow your brand awareness, develop relationships with your customers, and drive sales and leads with social media. As Ray Allen, former professional basketball player, says, “You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.” To build a strong brand on social media, you need to have a strong plan and set measurable goals. From identifying your target audience to planning out your content, here are four tips that any business can use to grow their social media presence.

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Business Growth

How to Give an Impactful Athlete Evaluation

Learn how to effectively provide constructive feedback to your athletes at the end of a season through athlete evaluations. In today’s hybrid environment, the ability to communicate information both virtually and in-person has made technology tremendously valuable to coaches of all levels. Thankfully, video analysis tools have become accessible at various levels of athletics, from the youth to the Olympic level. Video analysis can be utilized to allow athletes and coaches to visualize, often for the first time, the small changes in technique that will make a big difference on the field of play. Not to mention even the smallest changes are paramount in avoiding future injury.

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Business Growth

Preparing an Effective Sports Camp Schedule

Preparing a sports camp schedule is not easy. Use this agenda template as a helpful guide when planning your next big event! In addition to helping you and your staff plan, sharing the sports camp schedule with parents and athletes when they arrive at the camp will be a hit. This will give athletes an idea of what to expect and should get them excited for the training ahead.

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sports facility software, sports facility management software
Business Growth

How to Predict Monthly Recurring Revenue (Examples + MRR Calculator)

MRR, or Monthly Recurring Revenue, is the sum of recurring revenue that you generate month over month. Recurring revenue is income that you can expect to collect on a regular basis.
For sports and fitness businesses, MRR is an efficient way to track expected revenue brought by your memberships. For example, if you have 10 clients that each pay $30 each month for a membership, your MRR would be $300. You can count on receiving this $300 each month as long as these 10 clients remain members.

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Business Growth

Data, Analytics, and Insights: Why Lacking All Three Is Costing You

Learn the difference between data, analytics, and insights, and more importantly, how using all three can accelerate business growth. With a foundation of solid data, you can use analytics and the resulting insights to transform and grow your business. Here we’ll dig into the differences between the three elements and how using them in combination can accelerate business growth.

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