The Definitive Guide to Reopening Sports & Fitness
Strategies and best practices for re-opening based on insights from The UPLIFT Roundtable panelists and Upper Hand Market Research.
COVID-19 RESOURCE
Examining the Reopening of Sports & Fitness
Research Brief by Kevin MacCauley, CEO of Upper Hand
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What to expect and what's included:
Owners and leaders of sports & fitness businesses face many key challenges when preparing to re-open.
Based on content from the UPLIFT Roundtable, surveys, and independent research, we’ve compiled a research report with everything leaders need to know to open with confidence.
- Key challenges leaders face - and how to overcome them
- Recommendations on how to re-open
- Analysis of various business models and how they should be adapted
- Insights on leveraging digital tools for the long term
- How to modify your member lifecycle journey, and more!
Be Sure to Check out these Additional COVID-19 Resources
Post-COVID Consumer Survey Data
Data collected from surveying 1,200 consumers who frequently train at local sports businesses. Insights for sports businesses charting a path towards reopening.
Re-Opening Checklist for Sports & Fitness Businesses
From immediate facility and operational considerations to re-engagement strategies, this checklist outlines important recommendations and steps your business should consider before re-opening.