Lee Becton, a North Carolina native, and former captain of the 1993 Notre Dame football team under Lou Holtz, earned the nickname “The Artful Dodger” for his incredible ability to evade defenders as a running back. Raised by his mother, Becton’s journey to becoming a standout athlete was shaped by both his family and his love for the game. During his junior season at Notre Dame, he rushed for over 1,000 yards, playing a crucial role in the team’s success. In his keynote at the ShowUP by Upper Hand conference, Lee will share inspiring stories about the impact of youth sports, not only in developing athletic excellence but in building character, resilience, and leadership—values that resonate deeply with sports facility owners and trainers across the country.

Kevin MacCauley is a visionary entrepreneur with nearly 15 years of experience in the startup tech community. Currently pursuing a Master’s in Data Science from the University of Notre Dame, Kevin also holds a Data Science Certificate from the same institution and is a graduate of Indiana University’s prestigious Kelley School of Business. During his time at Indiana University, he founded the nation’s first collegiate-hosted mini-marathon, showcasing his passion for innovation early on. He later served as Senior Vice President of Sales and Marketing for ClassWatch, a venture-backed company that was successfully acquired in 2011. In 2012, Kevin founded Upper Hand, revolutionizing the sports and fitness industry through innovative technology inspired by his experience coaching Little League baseball.

Kevin is a strong advocate for the startup and sports communities, serving as a mentor for the TechStar Sports Accelerator and leading a predictive analytics internship program in collaboration with top-ranked universities. His leadership has brought numerous accolades to Upper Hand, including recognition as one of the Best Tech Companies. Kevin has also been honored as a 40 Under 40 recipient by both the Indiana Business Journal and Athletic Business Magazine. His expertise in data-driven business strategy and relentless drive for innovation continue to shape the future of sports management software.

As Executive Vice President of Product & Support at Upper Hand, Danielle Souza is an expert in driving product innovation and delivering exceptional customer experiences. With nearly 10 years of experience in SaaS and technology, Danielle has led cross-functional teams to develop solutions that empower sports businesses to streamline operations and grow. Her leadership has been integral to the development of Upper Hand’s cutting-edge sports management software, where she oversees both the product roadmap and customer support initiatives, ensuring users receive not only powerful tools but also best-in-class service. At ShowUP 2024, Danielle will lead the Upper Hand Live Demo & Product Showcase, she will walk attendees through the latest software advancements, highlighting how new features like Tiered Memberships and Marketing Automation can help business owners scale their operations. Additionally, Danielle will help facilitate the Customer Experience Roundtable, where attendees will share insights on optimizing customer journeys, creating impactful touch points, and fostering long-term relationships with clients.

Shawn Burcham is the Director of Education at Upper Hand, where he is responsible for empowering sports business owners and teams through comprehensive product education and training. With a passion for simplifying technology adoption, Shawn ensures that customers can maximize the value of Upper Hand’s platform. At ShowUP 2024, Shawn will lead a session titled “Acing Upper Hand University,” providing attendees with insights into leveraging Upper Hand’s learning resources to drive business success.