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Industry insights and best practices for sports business owners, coaches, and enthusiasts.
Businesses of all shapes and sizes use Upper Hand to operate smarter and grow better. Learn how.
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Are memberships right for you? Answer these 5 questions to find out…
Growing rapidly in popularity, the membership-based business model has dominated the consumer space. Is it right for your business? The critical first step is to reflect on your business and
How to Use Predictive Analytics at your Sports Facility
Have you ever wondered how you could leverage the power of data to enhance the performance of your sports facility and ensure its long-term success? The answer lies in predictive
Halftime Report: Upper Hand Mid-Year Product Update 2023
At Upper Hand, we’ve been hard at work not only enhancing current features, but releasing entirely new products to empower you in every aspect of running a growing sports training
5 Reasons Why you Should be Tracking your Athletes’ Progress
The training you provide athletes is a pivotal aspect of their development. How can you show them, not just tell them, that they are improving? It all comes down to
An Open Letter from our Founder and CEO: A New Chapter at Upper Hand
I'm delighted to introduce our industry's first and only artificial intelligence offering, Upper Hand AI! This new data science platform offering is designed to help you make better data-driven decisions
2022 Wrapped UP: Upper Hand Year in Review
I don’t know about you, but we enjoyed (20)22. We’ve always understood the benefits of participating in sports. But, after a steep decline in 2020, we are finally starting to
13 Quick Wins for Sports Business Owners
A quick win is a small actionable task that has an immediate impact. Often “quick” and simple in scope, they can drive momentum as well as give your business a
How to Create a Google Business Profile
A Google Business Profile is a free tool that helps you take control of your online presence on Google. A Google Business Profile will also help you interact with new
Social Media Content Ideas for your Sports Training Business
Social media is an awesome way to build and maintain a recognizable brand, share your sports offerings, and recruit new clients. However, you may find it difficult to separate your
Customer Interactions: Maintaining Success & Growth at Your Sports Business
Learn how you can maintain and grow your business through customer interactions throughout their experience with your business. Whether you are an independent business owner or have a group of