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Goals Beyond Goals: Superb Futbol Club’s Journey to Empower Youth

The game of soccer ignites joy.
You see it in South America. The Caribbean. Africa. Soccer provides a sense of identity and community for countries around the world.

But, Dwight Findlay observed that there’s a different outlook on soccer in America. So, he set out to create a different space – one where kids could be inspired by soccer.

Creating a Sports Team Handbook: The Ultimate Guide

In the realm of competitive sports, where teamwork and discipline play pivotal roles in achieving success, a sports team handbook emerges as an essential tool. Through this blog, we will explore what a sports team handbook is, its importance, the key elements it should contain, and best practices for crafting an effective handbook.

23 Ways to Provide an All-Star Client Experience

In this era of heightened competition, those who prioritize the all-star client experience not only stand out but also cultivate lasting relationships with their clients. Get 23 strategies and practices that can elevate your sports business to all-star status.

Life is Bigger Than Sports: How Athletic Republic Evansville Supports Athletes Both Inside and Outside The Center

“Life is bigger than sports.” While the lessons and experiences that youth athletes gain from participating in sports are undeniably great, sports are just a small piece of the puzzle. An athlete is more than just the person that you see in your sports facility. This philosophy is what motivates Maura Hulme, Director of Training at Athletic Republic Evansville. In her 10 years at Athletic Republic Evansville, Maura has trained over 1,000 athletes at various points in their sports journey. Maura’s guiding mission is to inspire and motivate the next generation of athletes – something that Maura was lucky to experience as a youth athlete herself.

5 Reasons Why you Should be Tracking your Athletes’ Progress

The training you provide athletes is a pivotal aspect of their development. How can you show them, not just tell them, that they are improving? It all comes down to tracking athlete progress. Results keep people coming back. Being able to show proof of progress motivates your clients to stay committed to their goals. One of the biggest reasons for athlete progression tracking is to show that improvement over time.

2023 Wrapped UP: Upper Hand Year in Review

And just like that, another year has come and gone. As we look back at the past 12 months, we saw a lot of growth, innovation, and development. And, we saw a lot of intention behind the changes that you implemented. Both in your athletes, and in your businesses. At Upper Hand, we’re excited to have made quite a few innovative changes of our own.

Creating Custom Coupons (+ 3 Holiday Promotion Ideas You Can Use Today)

In our latest edition of The Huddle, we outline three different holiday promotion ideas you can run for your business. Promotions and coupon codes have a number of benefits for gyms, studios, and sports training facilities. Using discounts and promotions to reward repeat clients and membership encourage and reward brand loyalty.