How to Open a Sports Complex

Opening a sports complex can be a rewarding venture, offering valuable services to the community and sports enthusiasts. It requires thorough planning, market research, and overcoming challenges such as securing funding, meeting legal requirements, and understanding market dynamics. Key steps include developing a business plan, choosing between building or renting, considering regional pricing, deciding on technology levels, designing safe and flexible facilities, obtaining necessary permits, hiring and training staff, and implementing effective marketing strategies.
What is Sports Management Software (and why you need it)

Learn about sports management software, what to look for in a solution, and why you need it for your sports training business! Sports management software is a type of software that provides sports coaches and business owners with the tools they need to…
10 Best Practices for Building a Successful Sports Facility

Discover the top 10 best practices for building a successful sports facility. Learn how to stay ahead in the competitive sports industry by incorporating comprehensive market research, designing multi-use spaces, prioritizing safety and accessibility, using quality materials, and integrating sustainable practices. Enhance user experience with technology, hire experienced staff, develop a strong marketing strategy, engage with the community, and continuously assess and improve your facility to create a standout, athlete-friendly venue.
How to Find Your Niche in the Competitive Sports Market

Find your profitable niche in the competitive youth sports market. Learn 10 strategies to identify, implement, and excel in your niche.
Safety First: 3 Steps to Ensure Athlete Safety at your Sports Facility

Prioritizing athlete safety not only protects their well-being, but it also builds trust and enhances their overall experience at your sports facility. Athlete safety is an ongoing commitment that requires thorough planning, clear communication, and regular review. Regardless of where your business is today, here are 3 steps to ensure athlete safety at your sports facility.
How to Keep your Sports Training Business Thriving Year-Round

Running a sports training business comes with its seasonal highs and lows. Perhaps as kids return to school, you notice the demand for programs dips. Or, maybe you notice fluctuations in clientele or revenue that align with holidays, weather, or the local school calendar. While every sport and training experience is different, you may naturally…
Why We Built This: Introducing Tiered Memberships

You told us that it would be helpful to manage your memberships in one place, especially when offering different membership levels or payment cadences. You also shared that it can be hard for clients to compare different membership benefits – whether because they’re overwhelmed by so many options or are struggling to see which benefits are the best fit for their needs.
Say hello to all-new Tiered Memberships!
Why Choose Upper Hand for Sports Facility Management

Managing a sports facility comes with its challenges: scheduling, registration, payment processing, and marketing. Upper Hand’s all-in-one platform provides efficient solutions tailored to the needs of sports facility owners. From eliminating double bookings with a user-friendly scheduling system to offering secure payment processing and automated membership renewals, Upper Hand streamlines operations and enhances customer experience.
8 Ways to Nurture your Sports Business’s Brand Identity

Building a robust brand identity requires a strategic approach and consistent effort. Whether you’re a small sports business or an established company, there are various ways to enhance and nurture your brand. Here are 8 strategies to help you develop and maintain a compelling brand that resonates with your target clientele and drives business growth.
Managing Client Feedback: Turning Criticism into Opportunity

Discover how to effectively manage client feedback through active listening, analysis, and communication to enhance client satisfaction.