The Top 5 Strategies to Attract Local Teams in 2025
For local sports teams, choosing where to train or compete is no longer just about convenience or cost. The expectations have changed. Families are looking for community, coaches expect professionalism, and athletes thrive in environments designed with their growth and well-being in mind. Facilities that evolve with these needs—embracing smarter design, local partnerships, and a…
How New Coaches Can Attract Athletes in a Crowded Market
Starting out as a new coach can feel overwhelming. With so many experienced trainers and established programs, it’s easy to feel unnoticed. However, standing out is essential—not just to gain more athletes but to build a thriving business, increase revenue, and establish a strong reputation. The good news? With the right strategies, you can attract…
Local SEO Strategies to Get More Clients in your Sports Facility
Local SEO strategies are the key to getting more clients through your doors. But if your facility isn’t ranking in search results, you’re missing out on athletes, teams, and event organizers looking for a place like yours. Relying on word-of-mouth and social media alone won’t cut it anymore. When someone searches for “sports facility near…
2024 Wrapped UP: Upper Hand Year in Review
2024 has been a year where innovation took center stage. Across the youth sports training industry, we’ve seen remarkable transformations as businesses embraced new ways to engage and support athletes, streamline their operations, and drive results that matter both on and off the field.
As we reflect on a year filled with progress, we want to celebrate you—the coaches, owners, and leaders who put innovation in motion every single day. Thank you for challenging us to keep evolving, keep creating, and keep pushing the boundaries of what we can achieve together.
How to Build an Engaging & Effective Website
Your website is more than just a digital platform — it’s the cornerstone of your sports business. It’s where athletes, parents, sponsors, and coaches interact with your brand and form lasting impressions. A thoughtfully designed website not only attracts visitors but also converts them into loyal supporters, helping you achieve goals like increasing signups, building…
45 Effective Calls to Action for your Sports Business
Crafting the perfect call-to-action (CTA) can be the difference between a visitor browsing your content and taking meaningful action. CTAs are essential elements that guide potential clients through their decision-making journey, prompting them to take the next step…
Innovation Issue: Upper Hand Product Update October 2024
We may have had a few tricks up our sleeves last month, but we have a lot of treats to share with you! From new functionality to feature enhancements, we’re excited about the changes to the app, and we think you will be too! Here’s an inside look at what’s new to our sports scheduling…
Why We Built This: Marketing Campaigns
Learn more about Upper Hand’s new Marketing Campaigns feature, and how you can incorporate it into your sports business.
7 Reasons Why Your Sports Facility Needs a Website
In today’s digital world, a website is more than just a helpful addition to your sports facility—it’s essential for success. Whether you manage a gym, fitness center, or wellness club, having a professional website builds credibility, attracts new clients, and serves as a virtual front desk available 24/7. It allows for online bookings, promotes special offers, and keeps your clients engaged with updates and blogs. A well-designed website will enhance client satisfaction, boost retention, and set your facility up for long-term success.
Does your Sports Business Website Answer These 3 Questions?
Having a solid online presence can be a game-changer for your sports business. A well-designed website can attract more clients and elevate your business to new heights. If you’re contemplating whether a website is the right move for your sports training business, you’re on the right track.