How to Keep your Sports Training Business Thriving Year-Round

sports training business

Running a sports training business comes with its seasonal highs and lows. Perhaps as kids return to school, you notice the demand for programs dips. Or, maybe you notice fluctuations in clientele or revenue that align with holidays, weather, or the local school calendar. While every sport and training experience is different, you may naturally…

5 Ways to Enhance your Business Reach on Social Media

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Whether you’re a startup looking to make your mark or an established business aiming to expand your audience, leveraging social media effectively can be a game-changer. But with countless platforms and endless content competing for attention, how do you stand out? In this blog, we’ll explore five powerful strategies to amplify your reach and engage more followers on social media.

8 Ways to Nurture your Sports Business’s Brand Identity

Building a robust brand identity requires a strategic approach and consistent effort. Whether you’re a small sports business or an established company, there are various ways to enhance and nurture your brand. Here are 8 strategies to help you develop and maintain a compelling brand that resonates with your target clientele and drives business growth.

5 Tips for a Smooth Summer Camp Registration Process

youth sports registration

Summer camp season is underway, and whether you’re running a single-sport camp, a multi-sport event, or camps across multiple locations, ensuring a smooth summer camp registration process is crucial. Your registration process represents your brand; parents will remember their experience registering their child, and a positive one can set the tone for their overall impression…

How to Create a Training Facility Business Plan in 2024

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Discover the essential steps to create a comprehensive business plan for your training facility. This guide covers everything from setting clear goals and identifying your target market to developing marketing strategies and managing finances. Learn how to map out your vision and strategies to launch and grow a successful training facility in 2024. Read on to get your solid blueprint for success!

11 Best Practices for Running a Successful Pro Shop

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Deciding to manage a pro shop at your sports facility isn’t just about selling products; it’s an opportunity to deepen your brand’s impact and enhance your client experience. Not to mention, the added revenue can help to give your business a boost. Whether you’re looking to sell branded merchandise, sport-specific equipment, or even recovery fuel or snacks, a pro shop can provide significant value and turn into a profitable revenue stream.

Sports Coaching Apps are Changing the Game for Sports Businesses. Here’s how.

Camp athletes

Technology is transforming nearly every aspect of our lives. Sports are no exception. The integration of advanced tools and apps into sports coaching has changed how coaches and athletes interact, train, and achieve their goals. For sports business owners, embracing these technological advancements is essential to stay ahead of the game and provide athletes with a competitive edge.

How to Connect with your Athletes through Storytelling

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For coaches and sports business owners, your story can be one of your most powerful marketing tools. The most successful coaches will use their story, and the stories of their athletes, to their advantage. How can you use storytelling to grow your business and your brand?

How to Convert Leads to Clients with Upper Hand (with Examples!)

Being able to tailor your marketing to your clientele is important for not only retaining business but generating new business. A big part of that is the ability to attract and convert leads. That’s why we’ve added some new functionality to the Upper Hand app! Now, you have the ability to add a Contact to your Contacts Page without that contact being prompted to create an Upper Hand account.

Innovation Issue: April 2024 Product Update

April showers not only brought May flowers to kick off a new month…they also brought a number of new updates to the Upper Hand app. Here’s an inside look at what’s new, and a sneak peak at what’s coming soon!