2024 Wrapped UP: Upper Hand Year in Review

2024 has been a year where innovation took center stage. Across the youth sports training industry, we’ve seen remarkable transformations as businesses embraced new ways to engage and support athletes, streamline their operations, and drive results that matter both on and off the field.
As we reflect on a year filled with progress, we want to celebrate you—the coaches, owners, and leaders who put innovation in motion every single day. Thank you for challenging us to keep evolving, keep creating, and keep pushing the boundaries of what we can achieve together.

How to Build an Engaging & Effective Website

Best Scheduling Apps

Your website is more than just a digital platform — it’s the cornerstone of your sports business. It’s where athletes, parents, sponsors, and coaches interact with your brand and form lasting impressions. A thoughtfully designed website not only attracts visitors but also converts them into loyal supporters, helping you achieve goals like increasing signups, building…

45 Effective Calls to Action for your Sports Business

Market a Sports Facility

Crafting the perfect call-to-action (CTA) can be the difference between a visitor browsing your content and taking meaningful action. CTAs are essential elements that guide potential clients through their decision-making journey, prompting them to take the next step…

Innovation Issue: Upper Hand Product Update October 2024

We may have had a few tricks up our sleeves last month, but we have a lot of treats to share with you! From new functionality to feature enhancements, we’re excited about the changes to the app, and we think you will be too! Here’s an inside look at what’s new to our sports scheduling…

7 Reasons Why Your Sports Facility Needs a Website

sports facilities tools

In today’s digital world, a website is more than just a helpful addition to your sports facility—it’s essential for success. Whether you manage a gym, fitness center, or wellness club, having a professional website builds credibility, attracts new clients, and serves as a virtual front desk available 24/7. It allows for online bookings, promotes special offers, and keeps your clients engaged with updates and blogs. A well-designed website will enhance client satisfaction, boost retention, and set your facility up for long-term success.

Does your Sports Business Website Answer These 3 Questions?

Best Scheduling Apps

Having a solid online presence can be a game-changer for your sports business. A well-designed website can attract more clients and elevate your business to new heights. If you’re contemplating whether a website is the right move for your sports training business, you’re on the right track.

7 Essential Ways to Market a Sports Coaching Business

Childcare business

In a competitive sports industry, a strong marketing plan is crucial for your coaching business to stand out. Discover seven key strategies to attract more clients and grow your business. From leveraging social media to hosting events and showcasing testimonials, these tips will help you build a strong presence and loyal customer base. Whether you’re starting out or expanding, elevate your sports coaching business with these effective marketing methods.

10 Best Practices for Building a Successful Sports Facility

Revenue Opportunities

Discover the top 10 best practices for building a successful sports facility. Learn how to stay ahead in the competitive sports industry by incorporating comprehensive market research, designing multi-use spaces, prioritizing safety and accessibility, using quality materials, and integrating sustainable practices. Enhance user experience with technology, hire experienced staff, develop a strong marketing strategy, engage with the community, and continuously assess and improve your facility to create a standout, athlete-friendly venue.

How to Keep your Sports Training Business Thriving Year-Round

Best Scheduling Apps

Running a sports training business comes with its seasonal highs and lows. Perhaps as kids return to school, you notice the demand for programs dips. Or, maybe you notice fluctuations in clientele or revenue that align with holidays, weather, or the local school calendar. While every sport and training experience is different, you may naturally…