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Upper Hand Announces UPLIFT Sports Business Makeover to Empower Sports Communities

INDIANAPOLIS, November 14, 2023 — Upper Hand, an innovative leader in sports management software, announced today that it has launched the UPLIFT Sports Business Makeover. This initiative aims to honor remarkable sports facilities and coaching businesses that have made significant community impacts or triumphed over substantial challenges.

“Our UPLIFT Business Makeover is an opportunity to celebrate the resilience and dedication within the sports community,” said Kevin R. MacCauley, CEO of Upper Hand. “We’re eager to hear the inspiring stories and provide a deserving business with a transformation that encompasses state-of-the-art software, website upgrades, and a facility refresh.”

Sports facilities and coaching businesses are invited to share their compelling stories for a chance to win this comprehensive business makeover. The selection will focus on the story’s community impact and its significance within the sports sector.

“We believe in the power of these stories to inspire and lead the sports industry forward,” added MacCauley.

For more information, to apply, or to nominate a sports business, visit https://upperhand.com/uplift-business-makeover/.

About Upper Hand

Upper Hand is the leading provider of full-suite sports management software that enables businesses to achieve more while doing less. Sports facilities, studios, and businesses – from small enterprises to large franchises – use Upper Hand’s integrated software and payments platform to operate their business more efficiently, increase customer satisfaction, and leverage real-time data for better decision-making. Its product suite includes features to manage client booking and registration, memberships, staff and facility scheduling, retail, contact marketing, and more.



For press and media inquiries, please contact Mary Claire Timberlake, Director of Channel Partnerships, at [email protected].

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