Creating Custom Coupons (+ 3 Holiday Promotion Ideas You Can Use Today)

Sports Management Technology

This article is part of The Huddle, Upper Hand’s quick tips and best practices for customers. Want to join the community? Schedule a walk-through of the platform today. 

There’s no better way to secure and retain customers than through an irresistible deal!

Promotions and coupon codes have a number of benefits for gyms, studios, and sports training facilities. Using discounts and promotions to reward repeat clients and membership encourage and reward brand loyalty. In addition, they help entice prospective customers to try out your offerings.

With the holidays right around the corner, you may consider creating a custom discount or coupon code for your clients and athletes. Here are three easy ideas to help you get started!

3 Holiday Promotions You Can Use Today

1. Waived Join Fee

Send your clients and athletes a one-time coupon code that they can apply to a membership join fee. This could be a great way to encourage one-time clients to become loyal, repeat customers. Plus, it will also boost your recurring revenue for your business. Offering this discount for a limited time will create a sense of urgency, enticing clients to take action so they don’t miss out on what your business has to offer.

2.  Item-Specific Discounts

Send your clients and athletes a promotional coupon for a specific offering. This is a great opportunity to draw attention to your lessons or classes, and encourage them to test these offerings out. You can also use this as an opportunity to share your value proposition or brand-related messaging.

3. Retail Sale

Send your clients and athletes a promotional coupon on retail items. If you sell branded swag or sports equipment, this is a great opportunity to boost retail revenue and make way for new products. This will also encourage your clients to represent your brand through apparel or merchandise. And, it’s a great way for you to older apparel to make room for new items that keep your swag shop fresh!

How to create a coupon code in three easy steps with Upper Hand:

  1. Login to your Upper Hand Account.
  2. Navigate to the Coupons tab in your left hand navigation
  3. Populate Coupon Details and set a clever coupon code for clients to use at checkout (Ex: SAVE50)

Tip: For more information on creating a coupon code in Upper Hand, check out this help article.

The holidays are a busy time for the sports and fitness industry — from winter sports, camps, and clinics to tackling new year’s resolutions. By offering some competitive discounts or promotions around the holidays, you can take advantage of this trend. If you are looking for more tips for running successful promotions any time of the year, check out this article here.

Upper Hand is what sports facilities and training academies use to grow their business. Get a demo today.

Share Article
Want more tips and resources delivered right to your inbox?
Related Content
Customer Data Analytics
What Sports Facilities Can Learn from Customer Data Analytics

In sports facilities, whether you’re managing a gym, training center, or wellness club, understanding your clients is essential to providing the best services and ensuring long-term loyalty. But are you truly leveraging the data you collect to improve your business decisions? By effectively using customer data analytics, sports facilities can gain valuable insights, boost client engagement, improve retention, and drive profits. Explore how to utilize descriptive and predictive analytics to make smarter decisions and overcome common data challenges.

Read More »
successful sports facility
Best Practices for Training New Front Desk Staff at your Sports Facility

Your front desk employees are the face of your brand. They represent you, your company, and your brand. When a client walks in the door, your front desk staff is who they see first. They alone can be the reason your customer comes back or not. This means it’s critical that you appropriately train and educate new additions to your sports facility staff. Here are 3 of the top areas to train your front desk staff on before they start working at your sports facility.

Read More »