Event registration, scheduling, facility management and more in one place
Upper Hand AI is a first-of-its kind AI enabled data offering for sports businesses
Design, host and manage your website with WebKIT for only $50/month
Access to leading sports retail brands such as Oakley, Mizuno and Stance to fuel retail sales
Connect client activity to athlete progress to create incredible value for customers
Generative AI Integrated Chat
Elevate client satisfaction with premier booking and engagement tools
Streamline your event booking with advanced scheduling and registration
Optimize your space with top-tier sports facility scheduling and resource management
Unlock growth with data-driven insights into membership performance
Engage your audience with targeted contact marketing strategies
Efficiently manage your team with integrated staff, payroll, and time tracking
Maximize revenue with streamlined retail and inventory management
Simplify transactions with secure, integrated payment processing
Empower your business and clients with our versatile mobile app
How to use data to better understand your clients
Empower coaches to manage all aspects of their team
Upper Hand helps businesses in sports spend more time with athletes
Check out the latest features and upcoming events hosted by Upper Hand
Our team is growing, come join us elevate athletes around the world
Industry insights and best practices for sports business owners, coaches, and enthusiasts
Businesses of all shapes and sizes use Upper Hand to operate smarter and grow better
Free templates, guides, and downloads for sports coaches and business owners
Insights on the impact of AI and data science in sports from our research team
We have a number of resources available to help you successfully utilize your Upper Hand account.
Answers and step-by-step instructions for using Upper Hand
UHU is our online course-based learning platform to help certify your skill set
Our customers only online community for best practices and business advice
Join a growing list of industry partners working together to elevate athletes around the world
Join our UPX ambassador program and get paid to refer business