What’s Missing from Your Sports Coaching Management Strategy?
In short, a successful sports coaching management strategy needs more than schedules and staffing—it requires alignment, automation, and insight. Many facilities focus on the surface-level logistics of coaching—like who’s on the court and when—but overlook the deeper systems that drive consistency, performance, and growth. Without clearly defined goals, centralized communication, smart tech tools, and real-time…
How to Grow Your Sports Facility Fast with ChatGPT Marketing
If you’re looking to grow your sports facility, you already know marketing is key. But let’s be honest—it’s hard to find the time to write emails, plan social content, and promote camps when you’re busy running programs, managing staff, and keeping your facility in top shape. That’s where ChatGPT comes in. ChatGPT is an AI…
7 Website Mistakes That Could Hurt Your Sports Registrations
If you run a sports facility, your website isn’t just an online presence—it’s your registration hub, your digital front desk, and often your first impression. But if registration numbers are lower than you’d like, your website may be unintentionally turning people away. So, what are the most common website mistakes that affect sports facility registrations?Slow…
How Much Does Sports Scheduling Software Cost?
When it comes to exploring software for your sports business, the number 1 question that comes to mind is, How much does sports scheduling software cost? But with so many options available, it’s tough to know which sports scheduling platform is right for you, and how much it will actually cost. In this guide, we’ll…
How to Price Your Summer Camp in 2025: A Strategic Guide
Running a summer camp isn’t what it used to be. From higher staff wages and facility costs to families juggling tighter budgets, 2025 is shaping up to be a year where pricing your camp isn’t just a numbers game — it’s a strategy. And if you’re reading this, you’re likely asking the same question as…
10 Ways to Promote Your Summer Camps Without Wasting Budget
You don’t need a massive ad budget to promote your summer camp — you need the right strategy. If you’ve ever found yourself asking, “What’s actually worth spending money on?” or “How do we fill more spots without burning out?” — this is for you. We’re breaking down the most effective (and affordable) ways to…
The 2025 State of Sports Facility Management
If you’re running a sports facility in 2025, you’ve likely felt the shift. It’s no longer enough just to rent courts or fields and hope for steady foot traffic. Families, athletes, and coaches are looking for more, and facility owners are rethinking everything from scheduling to programming to tech. At Upper Hand, we work with…
What Makes a Parent Trust Your Sports Facility
When parents choose a sports facility, they’re doing more than just picking a place for their kids to burn energy. They’re deciding who they trust with their child’s time, safety, and development. This isn’t a small decision. It’s emotional and personal. And while your program, coaching, or equipment might be top-notch, trust is what turns…
7 Tips You Should Know Before Opening a Sports Facility
Opening a sports facility can be incredibly rewarding, offering community benefits, personal fulfillment, and significant business potential. But it’s not as simple as just opening your doors and welcoming players. Successful sports facilities require thoughtful planning, strategic decision-making, and a clear understanding of both the market and your future customers. Whether you’re passionate about basketball,…
Social Media Ideas for Sports Facilities: What to Post
You know you should post consistently on social media, but what do you actually say? If you’re like many sports facility owners or managers, you’ve probably opened Instagram, stared at a blank caption box, and wondered whether anyone really cares about your latest registration deadline. The truth is, they do—but only if you present it…