If you’re looking to grow your sports facility, you already know marketing is key. But let’s be honest—it’s hard to find the time to write emails, plan social content, and promote camps when you’re busy running programs, managing staff, and keeping your facility in top shape. That’s where ChatGPT comes in.
ChatGPT is an AI writing assistant that can help you quickly create content for various purposes, from Instagram posts to registration campaigns. With the right prompts, it becomes your on-demand marketing team, which enables you to move faster.
So, how can sports facilities use ChatGPT to grow fast? In this blog, we’ll walk you through eight essential marketing strategies—what they do, why they matter, and the exact prompts you can use to put ChatGPT to work for you.
Why it matters: You can’t grow if your messaging is generic. Defining your audience helps you craft more targeted, effective campaigns that speak directly to the needs of your ideal customers.
What ChatGPT can do: Help you build customer personas based on your programs and location.
Prompt to try:
“Identify the primary demographics for a youth soccer facility in Austin, Texas, including age, interests, challenges, and online behavior.”
Why it matters: Social media drives awareness, but without engaging content, it won’t drive action. You need consistent, valuable posts that build community and encourage sign-ups.
What ChatGPT can do: Brainstorm post ideas, write captions, suggest hashtags, and even draft scripts for Reels or TikToks.
Prompt to try:
“Give me 10 Instagram post ideas for promoting our summer basketball camps. Include photo/video concepts, captions, and hashtags.”
Why it matters: Email is one of the most effective tools for driving registrations. With smart automation and persuasive copy, you can boost revenue with minimal effort.
What ChatGPT can do: Draft promotional emails, write subject lines, and build nurture sequences that keep your audience engaged.
Prompt to try:
“Write a 3-part email campaign promoting early bird registration for fall youth training programs. Keep it friendly, urgent, and focused on benefits.”
Why it matters: A great ad or social post only works if the landing page seals the deal. Clear, compelling page content increases conversions and reduces bounce rates.
What ChatGPT can do: Write full landing page copy, including headlines, body sections, and calls to action.
Prompt to try:
“Write a SEO focused landing page for a new adult volleyball league, including benefits, schedule, pricing, and a call to action.”
Why it matters: Consistency builds trust. When you show up regularly across platforms, you stay top-of-mind—and top of inbox.
What ChatGPT can do: Generate content calendars, marketing themes, and posting schedules.
Prompt to try:
“Create a 4-week marketing calendar for a multi-sport facility offering tennis, basketball, and youth camps. Include social posts, email topics, and blog ideas.”
Why it matters: You only get one shot to promote a special event or limited-time offer. Clear, well-timed messaging can double your attendance or sign-ups.
What ChatGPT can do: Write promotional copy across multiple formats.
Prompt to try:
“Write an email, Instagram caption, and SMS message to promote our upcoming ‘Family Sports Fest’ on July 15. Tone should be fun and inclusive.”
Why it matters: Word-of-mouth is powerful, but testimonials work even harder when they’re published on your site, in emails, and across social media.
What ChatGPT can do: Polish rough feedback into great testimonials or create scripts for requesting reviews.
Prompt to try:
“Turn this comment into a compelling testimonial: ‘Loved the coaching staff and how organized everything was. My son can’t wait for next season!”
Why it matters: People relate to stories more than sales pitches. A well-written success story shows potential members what’s possible.
What ChatGPT can do: Turn a member experience into a blog post or highlight feature.
Prompt to try:
“Write a 300-word story about a teen athlete who gained confidence and speed after completing an 8-week performance training program.”
Growing your sports facility takes more than great programs—it takes great messaging. With ChatGPT, you don’t need to be a marketer to write like one. Use these prompts to create smarter campaigns, faster, and focus your time on what you do best: delivering an amazing experience for your athletes and community.
Want help turning these strategies into real results? Visit UpperHand.com to learn how we support sports facilities with AI-powered tools and marketing support.
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