How to Create a Rewards Program for your Business (with Examples!)

As a sports business owner, have you thought about implementing a sports rewards program for your business? Rewarding clients with discounts and special promotions is a great way to incentivize repeat purchases, improve client satisfaction, and build brand loyalty. Here’s how to build a rewards program for your business.
Best Practices to Advertise your Sports Training Programs

Whether you’re just starting with a new program or you’ve been in the business for years, attracting and engaging potential customers is key to success. But where do you start? Trying to navigate all the different methods available these days can be overwhelming – from print media to digital channels. Here are some best practices to get the ball rolling:
Are you Making this Marketing Mistake at your Sports Facility?

Marketing your business can be challenging. As the youth sports training industry grows, so do the number of businesses with similar offerings. Sending emails, posting to social media, and printing flyers are great. But, in today’s digital world, these have become commonplace. So, what are some things you can do to really set your business apart from other training facilities? By “thinking outside the box” and coming up with a unique marketing strategy, you can set yourself apart from the competition.
3 Ideas to Steal from Professional Sports Teams to Grow your Business

Cities with professional sports teams have built a community and brand around these teams, capturing the allegiance of their residents. But, many teams have realized that their “brand” can extend even beyond their geographical region. What about these teams makes them gain widespread popularity?
How to Market your Events with Upper Hand

Just because you build it doesn’t mean they’ll come. You’ve worked hard to build intentional programs and run well-executed events. But, you need to make sure they’re seen by (the right) people.
3 Ways Your Sports Training Academy Can Participate in Small Business Saturday

As a small business owner, you work hard day in and day out to support your clients and help them achieve their goals. Small Business Saturday gives your clients an opportunity to celebrate you and show appreciation for what you do.
Social Media Content Ideas for your Sports Training Business

Social media is an awesome way to build and maintain a recognizable brand, share your sports offerings, and recruit new clients. However, you may find it difficult to separate your business from others who offer similar services, especially if they are geographically close to you.
Customer Interactions: Maintaining Success & Growth at Your Sports Business

Learn how you can maintain and grow your business through customer interactions throughout their experience with your business. Whether you are an independent business owner or have a group of employees working under you, it is important to understand that the business owner sets the tone for working with clients and should…
Innovation Issue: Upper Hand Product Update 2022

Read what’s been happening at Upper Hand, and how our latest improvements can help you grow your sports training business! From launching new features to squashing bugs…
5 Tips to Increase Youth Sports Camp Registration

Get five tips for how you can increase enrollment and registration for your next youth sports camps or clinics. An athlete’s first experience with your event is often when registering. So, it’s critical that you create a positive first impression. Make it easy for your campers, or their parents, to register for your camps…