Are you thinking about adding memberships to your business?
We’ve frequently talked about the many benefits of implementing memberships into your business model – from creating a reliable stream of revenue to building a loyal community around your brand.
But, as you think about implementation, it’s important to consider how you’ll structure your sports training membership program.
As you consider this strategic move to implement memberships, you must also think about how you will organize and name your memberships.
Creating a compelling membership program is not just about the benefits you offer. It’s also about how you present those offerings. The names you choose for your membership tiers can significantly impact how appealing they are to potential clients. And, it can help you convey the value of the offerings, encouraging people to commit to your memberships.
We’ve put together a list of 16 ideas for your sports business membership structure.
Structuring your membership levels based on an athlete’s stage in their sports journey can make your offerings feel more personalized and relevant. This approach acknowledges the different needs and goals at various stages of an athlete’s development, providing a tailored experience that can lead to better engagement and results.
Categorizing by skill level also ensures that each member gets the appropriate level of training and resources. This appeals to athletes at any stage of their development, providing clear progression paths and encouraging continuous improvement.
Another way to structure your membership tiers is by term or commitment. With this strategy, customers are rewarded with a better value based on their commitment to a membership. Often, with this membership structure, the benefits are the same across levels, but the price fluctuates based on the length of commitment or payment cadence.
An added benefit of this approach is that it encourages client loyalty, encouraging customers to maximize their investment and work your business offerings into their daily or weekly routine. And, encouraging longer commitment lengths or payments means more revenue stability for you.
Structuring your membership tiers by progression or achievement is a great way to create a dynamic and engaging membership experience. With this membership structure, benefits may be similar across tiers, however offer “more” access, quantity, or discounts at higher tiers.
Many of these tier structures have names that are widely recognized and understood, making them good options for a clear and effective membership structure.
A unique way to organize your memberships is by goal. This approach can help your members focus on their specific objectives and track their progress more effectively. Whether you offer programs or clinics that are focused on outcomes like strength training, speed enhancement, or overall endurance, tailoring memberships to these goals can provide a more personalized and motivating experience for your clients.
For example, your “strength” membership tier may offer access or session credits that can be used for strength training
Depending on your business model, there are other ways you could consider structuring your membership program and membership tiers. Here’s a short list of a few ideas:
When you’re rolling out a tiered membership system at your sports facility, it’s important to keep things straightforward and user-friendly. Here are a few tips on managing those tiers effectively:
Upper Hand recently launched a brand new feature, Tiered Memberships, enabling you to better manage membership tiers. With our new functionality, you can build out custom membership tiers within your membership offerings. This makes it easy for you to put these tips into practice.
Read more about our new feature here!
If you’re looking for a robust membership management software to support your sports training business, we’d love to chat. Click here to book a demo with a member of our team. Not quite ready to talk to someone? No worries – we’ve also got a series of interactive product tours that you can check out.
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