White-label sports business management

Launch quickly, maintain agility, and optimize your budget with an affordable monthly fee.

Unified Brand Experience
Manage multiple locations under one platform.
Dedicated Data Warehouse
Secure, scalable data storage.
White-Labeled Apps
Custom iOS & Android apps for your brand.

Trusted & Rated By 1,000+ Sports Business Owners Nationally

Achieve More with Less

Eliminate unnecessary expenses permanently. With our Advanced Plan, you can implement changes swiftly with a small, efficient team, saving both time and resources.

Cross-Platform Compatibility

Custom branded iOS and Android apps

Elevate your brand’s presence with fully customized mobile apps, tailored to reflect your unique identify on both iOS and Android platforms.
Scalable Data Solutions

Dedicated data warehouse

Harness the power of data with a dedicated warehouse, ensuring secure, scalable, and insightful management of your business information.
Centralized Management

Multiple locations in one brand experience

Unify the customer experience across all your locations under one seamless, branded umbrella, ensuring consistency and quality at every touchpoint.

Trusted by thousands of sports businesses

Our experience with Upper Hand has been very positive from the standpoint that we have someone who is in this with us. A lot of times, when you partner with other companies, their vested interests and ideas are ‘this is what we think.’ To have Upper Hand be on our side and say ‘we’re going to listen to what you have to bring to the table and the problems you’re facing, and we’re going to help come up with a solution together.’ That’s been very impactful.
Jimmy Carson
President & COO, Sogility
Since implementing Upper Hand, I have added a couple extra sessions to existing programs and I have also added two brand new programs, one of which is going to be a significant part of my business. It really comes down to how simple it is to get programs into the system and push them live for people to purchase. And, once everything is in the system, the management of everything is the real time saver.
Mike Radja
Owner, SpeedSkills Hockey
Upper Hand sports has been fantastic for my business! They listen to their consumers and are constantly striving to make improvements. They have grown in their functionality each year I have used them and my clients like using it as well. Every time I make a suggestion they work as fast as they can to make software updates. Top-notch customer service and professionalism.
Patrick Colgan
President, The Sharpened Athlete

See How Businesses Grow with Upper Hand

Real results from real sports businesses using our platform

Trusted By  1,000+  Sports Business Owners

volleyball registration software

271%

membership growth

40%

increase in client engagement

Why Choose the Advanced Plan?

Everything from lower transaction fees to full app branding — designed for fast-growing teams

The Plan That Powers Growth

Since implementing Upper Hand, we've seen a significant improvement in our operations and athlete satisfaction.

Silver Sluggers