Good or Bad? The Impact of Sports Replay on Fan Experience

In today’s modern age, the sports and tech world are integrating at unprecedented rates. Fan experience is being shaped by new innovations in tech, and the presence of new technology has undeniably improved the sports industry. New video review capabilities, however, have been met with controversy. 

Best Practices for Organizing Efficient Sports Tryouts

Seasons begin at the first open tryout. The evaluations and feedback at tryouts are perhaps the most influential part of any team’s season. Sports tryouts don’t determine the success of a team, but if done correctly, can fast track to a championship. Address these areas to create an effective, efficient, and enjoyable tryout session.

3 Tips on Increasing Youth Fitness Participation

For kids, summer offers a much needed break from the daily responsibility of sitting in class and doing homework. Too often, however, this means more screen time. We’ve put together a variety of ways that will help you get kids the off the couch and enjoying fitness-related activities.

Sports Team Rebranding: Recent Winners, Losers, and Why

sports team rebranding

The sport and business industries have many similarities, one being the impact of branding. Fans of sports team find identity in logos, elevating them as the singular symbol of the emotions and experiences of fandom. And sometimes they need to be updated to match their personality or to engage a new market with a different identity. We share winners and losers of recent sports rebranding efforts.

3 Keys to the Toronto Raptors’ 2019 NBA Championship

The 2019 NBA Finals provided numerous thrills and emotional moments, like the antics of Raptors superfan Drake and devastating injuries to Kevin Durant and Klay Thompson. Lost in the mayhem were two key factors that fueled Toronto’s success— the team creation, and the willingness to take risks. Read our analysis of what took the Raptors to the top this season.

Stanley Cup Finals Recap and How the Blues Found a Way in Game 7

St Louis Blues Stanley Cup

In January, the Blues were dead last in the NHL standings. Six months later, the team sits atop the hockey world after defeating the Bruins in Game 7 at Boston. With their magical run complete, we highlight the keys to their success- the willingness to reset, the ability to recover, and their commitment to their fanbase.

Sustainable Practices for Sport and Fitness Businesses

Fitness Gym Sustainable

Given the new wave of consumer interest in “going green”, business leaders are prompted to address issues related to environmental responsibility. We’ve outlined steps that can be taken to make your sports event or fitness business more sustainable and therefore attractive to more consumers.