In addition to improving the client experience at House of Hustle, reporting capabilities are also extremely important to Mark. As someone who juggles a number of different daily obligations, the ability to gain quick insights into the health of the business is critical.
“The reporting gives us a quick glimpse to see what we’ve done that was really successful, what are some of the things we tried that maybe weren’t as successful, what we can change up, or what we should eliminate. To be able to do that really quickly and at a glance, for someone like myself who is a relatively busy person that doesn’t want to spend a lot of time digging through to find things, the reporting is great.”
One of the most important metrics for Mark to track is headcount, as he uses this to make decisions about future programming. On the home dashboard, Mark is easily able to see how many clients have created their Upper Hand account. Furthermore, within each event, he can get a quick count of the various rosters to determine the most successful offerings.
As most business owners would agree, another important metric to track is revenue. Upper Hand offers a few different revenue-related reports. Through Upper Hand’s Revenue Report, Mark is able to see a high-level visualization of his revenue. To drill down even further, Upper Hand’s Sales Report allows Mark to examine revenue by product type, and the Payment Allocations Report provides an itemized line item of every transaction within House of Hustle.