How New Technology Can Transform Sports Businesses

sports and fitness tech

How Technology Can Transform Sports Businesses

By Kevin MacCauley, Founder and CEO Featured 8/27/2018 by Inside Indiana Business Over the past decade, technology has become integral to the success of all businesses, especially in the continuously-booming sports industry. For any industry, without the help of customers, businesses wouldn’t be doing as well as they are now. This is why their feedback is so important to grow. We have established that technology is a key tool used in order for businesses to succeed and so is a company like TrustRadius. Everyone needs a bit of help when it comes to creating a business they are proud of, which is why the voices of your customers is something every company needs to listen to. Their opinions matter. By 2019, the sports marketplace is expected to be worth $73.5 billion, which is an increase of more than $60 billion over the last four years. Recently, its growth has attributed to an incredible increase in spending on new technology that has infectiously produced numerous benefits for companies of all sizes. With such a high worth, there is certainly going to be a lot of sales to track and account for. Using some form of sales management will definitely be in order! These technological advancements continue to exceed the highest expectations by effortlessly establishing a more organized, efficient and profitable foundation for sports businesses, which includes recreation facilities, sports clubs, health and fitness clinics and more. Because these new technologies are becoming more advanced and readily available, now is the time for growing businesses to leverage them in order to effectively transform their business infrastructure.

Business Management Software

Business management software controls the heart of all businesses, for examples, check out this link to help you make the right decision for your business. Fortunately, there are many new cutting-edge and cloud-based software on the marketplace that operate as all-in-one solutions, encompassing dozens of features that allow anyone to manage an entire business from a single interactive platform. These softwares work better by eliminating any potential integration difficulties from attempting to fuse together multiple solutions for separate functions. The benefits from these solutions can also completely alter business operations. For instance, owners who use more intuitive software have seen their business triple in growth after implementation and save 14 hours per week on administrative tasks.


Automation is moving the needle of business efficiency by simplifying work, especially within the sports industry. For example, utilizing software such as CloudPay to automate and streamline international payrolls. Organizations embracing business process automation have cut costs and freed time on many mundane tasks while also substituting human vulnerabilities with the accuracy of a machine. For instance, marketing is one task that can be easily automated while still providing outstanding results that retain and gain customers. By increasing the speed, efficiency and accuracy of the marketing process, team members can focus on bigger, more important work. Some marketing automation tools are so intuitive that customers have seen email marketing open rates grow to 90 percent, allowing them to connect more deeply with their customers and streamline communications.

Video Analysis

Video analysis is a relatively new sector of the sports industry that gives sports businesses a competitive advantage when training and developing athletes. Evolving into a more modern and common tool among the industry, video analysis provides a necessary training boost for individuals as well as teams. For instance, coaches and trainers can analyze video from training exercises to give athletes feedback, allowing them to correct faults and maximize strengths. It also can help with injury prevention and recovery by studying technique and pinpointing areas that must be changed to avoid injuring yourself in the future. Although still a very novel tool, many athletic facilities are integrating video analysis to gain a more viable edge against competitors.

Business Intelligence (BI)

BI software has become an incredibly useful tool for all types of businesses by opening doors to new and viable insights that evaluate performance and drive success. By using predictive analytics to pick out trends and explore data, companies can make better decisions on improving operational efficiencies. Although the $18 million BI industry continues to undergo exponential growth, many small companies in the sports industry have yet to truly benefit this tool. This provides an excellent opportunity for many to increase their competitive advantage by reaping the benefits of BI, allowing them to outsmart competitors while also proactively addressing customer needs. Read the full article Kevin MacCauley is the Chief Executive Officer and founder of Upper Hand.

About Inside Indiana Business

Inside Indiana Business is Indiana’s business news leader and the state’s most-watched local business television program.
Share Article
Want more tips and resources delivered right to your inbox?
Related Content
Volleyball App for coaches
How Automated Scheduling Can Transform Your Sports Facility

Organizing sporting events and coordinating schedules is a very tough job. It requires planning and is often stressful & time-consuming. But sometimes, after doing all this, you may find errors. So in order to avoid all these issues, many facility owners and coaches rely on sports scheduling software for the streamlining of managing & modifying schedules efficiently, quickly, and accurately. 

Read More »
3 Email Automations You Should Be Using

Want to start automating your email marketing? Look no further. Best practices (and ideas) for studio and gym email automations. Email automations empower you to plan and send automated messages to specific clients at certain times–without doing the manual work every time. By automating the process, you are able to focus on other areas of your business while still staying in touch with your clients and building positive relationships.

Read More »