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What is Midjourney (and how can I use it for my business)?

In the dynamic world of ever-changing technology, it can be hard to stay up to date on it all. However, as a sports business owner or coach, you could be taking advantage of these advancements to better your business. Keeping up with the changes, advancements, and opportunities allows you to elevate the marketing design of your business.

One of these up-and-coming technologies is called Midjourney, and business owners all over the world are using it to gain a competitive edge in their marketing strategies.


What is Midjourney?

Midjourney is an innovative AI program that generates images from any description. The world of artificial intelligence is growing rapidly, and knowing how to use it can give you the upper hand when it comes to your marketing strategy.


How to get started with Midjourney

  1. Join discord. If you already have an account, log in.
  2. Visit https://www.midjourney.com/
  3. Click “Join the beta”
  4. You will be taken to the Midjourney Discord. Make sure to accept the Terms and Conditions.
  5. Before you’re able to type any prompts, you are asked to choose a payment plan; there are four different pricing options to choose from. Choose any plan depending on your needs, but the cheapest plan ($8/month) is a great option.
  6. Choose a “newbie” chat room to start generating your photos; you are sharing a space with other Midjourney users.
  7. When generating images, type “/imagine” followed by your prompt. (Example: /imagine a girls’ youth soccer team celebrating a win on the field during golden hour.)


How can I use Midjourney as a sports business owner?

As a sports business owner, you may not have many opportunities to get quality photos for your website. An AI image generator is a great way to elevate your sports business marketing strategies without hiring a photographer or using someone else’s photos.  You can use Midjourney to generate stock images for your website, landing page examples, logos, digital ads, and more.


Create images for your website

Through descriptive prompts, you can create the perfect photos for your website. The more detailed your prompt, the better your photo will turn out. For example, include words such as photorealistic, portrait, close-up shot, etc. depending on the look you want. Also, it is helpful to include the time of day, weather, the mood of a person/photo, lighting and size that you’re looking for. With these details, you can create photos that feel perfect and fitting to your brand.


Develop a new logo for your business

Midjourney can create hundreds of logo options for your business. Example: /imagine an svg vector image of Quarterback Academy, white background, logo inspired by Nike. Furthermore, if you simply want to update your current logo, the software can create new, similar variations of it.


Create fun wall graphics for your facility

Creating inspirational posters for your facility walls is simple on Midjourney. If you don’t have many ideas, try creating generic prompts to see what it comes up with. If there is a photo that you like, you can request to see new variations of it in order to find the perfect one.


Generate images to use in digital ads

Again, creating digital marketing materials on Midjourney is a game changer. No longer do you have to design or find ad images; Midjourney will provide them for you. This AI does not yet know how to write words, so it cannot yet create your ad text. However, this cutting-edge technology is always advancing, and it may be able to write text someday soon. The future is exciting in the world of AI, and now you are a part of it!

In conclusion, Midjourney can be a great resource for your sports business’ marketing. Playing around with its photo generator not only provides you with powerful and useful photos, it also can bring ideas and inspiration to the surface.

If you are interested in learning more about Midjourney, we recently hosted a webinar with many more details on how to best use the website. Click here to watch!

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