CORE SOFTWARE FEATURES
Introducing Upper Hand AI
A first-of-its-kind data solution for sports businesses.
Industry insights and best practices for sports business owners, coaches, and enthusiasts.
Businesses of all shapes and sizes use Upper Hand to operate smarter and grow better. Learn how.
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You’ve generated some buzz on social media, and have been communicating the change with your current clients. But, how can you really spread the word and share your good news with the community? One way to gain exposure is through a press release. Here’s how you can utilize this form of earned media and the key elements and steps to write an effective press release that captures media attention.
Marketing a sports business to the people you want isn’t always easy; maybe you offer multiple sports training, serve different ages, or see various groups come to your sessions. Creating a customer persona can be immensely helpful if you’re operating a sports business and facing uncertainty about your target market. Here’s how to create one (or a few) for your business.
How can you compete (and win) in a competitive youth sports market? Are you looking to set your business apart from the competition? As a small business owner, you possess the power to create unique, personalized experiences that forge strong relationships in your community and with your clientele. Let’s dive into the advantages you have in your back pocket, and how you can apply them to achieve success.
Earned media is material about you or your business that you haven’t paid for or created yourself. Earned media is the hardest type of media to obtain, but holds the most power. It is important that you know how to acquire earned media in your sports business, and we will highlight some of the many types of earned media to strive for.
In today’s competitive youth sports market, it’s more important than ever for sports facilities to have a strong brand. A well-branded facility will stand out from its competition, attract new customers, and build loyalty among the existing ones. How do you build your business’s brand?
