Learn how you can leverage data and analytics to showcase the value of your business offerings to your clients. Parents spend thousands of dollars on youth sports and fitness every year. But, how can they objectively tell their athletes are getting any better? We operate in an industry where there is no clear-cut way to evaluate athletes or define success. Yet, results are what athletes expect from training programs. Results keep clients coming back.
Learn what emerging sports technology Myles Grote, Chief Product Officer, has been monitoring at Upper Hand. I’ve been very excited to see how much success and as a result, capital, has been in the Connected Fitness movement. A few things really excite me about the future of CF, and those are the potential applications of AR/VR and whether or not CF will move from consumer fitness to sports training. I see a future where people work out in the metaverse and where the boutique fitness experience is literally recreated with friends thousands of miles away, but right next to you via AR or VR. There are very exciting things ahead in this area.
Learn the difference between data, analytics, and insights, and more importantly, how using all three can accelerate business growth. With a foundation of solid data, you can use analytics and the resulting insights to transform and grow your business. Here we’ll dig into the differences between the three elements and how using them in combination can accelerate business growth.
Learn how Upper Hand views competition, and how we are leveraging data to help our customers make smarter business decisions. At Upper Hand, we’ve talked a lot about how digital fitness and technology has challenged the businesses we serve. But, when it comes to running a studio, gym, or academy, AI is also beginning to take on a larger role within business operations.
Learn specific ways you can compete with digital fitness through production, distribution, talent, and technology. From Peloton to Barry’s Bootcamp, there are some brands that seemed to have “hit the nail on the head” in terms of creating memorable and engaging fitness experiences. The rise of on-demand fitness throughout the pandemic has not replaced in-person fitness, however it has certainly challenged brick and mortar studios and gyms to raise the bar of consumer experience. But, very few businesses have the budget these big box gyms boast. So, how can you replicate production, distribution, talent, and technology at your studio to continue to compete locally and give your business the competitive edge? Here are some specific ways you can incorporate the X-Factor into your business model, no matter your budget.
Learn how you can compete with the rise of digital fitness and achieve the X factor to win your share of the fitness market. This means you cannot fear industry change; rather, you must embrace it. So, how can you compete with digital fitness as a physical business? MacCauley outlines 4 areas that will contribute to achieving this X Factor: Production, Distribution, Talent, and Technology.
Learn how Upper Hand creates opportunities and empowers athletes to stay committed to their personal development journey. There has been a lot of disregard for fitness in the face of COVID. We’ve emphasized cleanliness and sanitation, but in some ways, we’ve forgotten about physical and mental health. Upper Hand has been able to help close that gap by helping sports and fitness business owners grow and retain clients, helping them lead active lives.
There are many moving parts to running a successful sporting event, camp, or clinic. Every touchpoint is an opportunity to provide a great experience to your attendees. A well-run event will result in positive experiences that not only encourage repeat business, but, as Walt Disney says, will bring new faces in the future.
Research shows that 80% of consumers are open to returning to gyms. This means that fitness studios have an opportunity to capture a large share of the market. But, in order to compete, you must integrate technology into your fitness facility to provide an exceptional experience.
While at-home fitness equipment has been around for years, a recent boom in smart home-gym technology has disrupted the industry tremendously. With many consumers opting to suspend gym memberships in the midst of COVID-19, smart at-home fitness equipment has helped fill the void of that in-gym experience. However, the dusty old treadmill in the basement just can’t compare to the equipment that is saturating the market today.