Business Growth

3 Email Automations You Should Be Using

Want to start automating your email marketing? Look no further. Best practices (and ideas) for studio and gym email automations. Email automations empower you to plan and send automated messages to specific clients at certain times–without doing the manual work every time. By automating the process, you are able to focus on other areas of your business while still staying in touch with your clients and building positive relationships.

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The Compound 256 Chose Upper Hand
Business Growth

5 Reasons Sports Facilities Choose Upper Hand

Building a business requires significant investment. Here’s why The Compound 256 chose Upper hand to manage their growing sports facility. Athletes from youth to professional levels are traveling up to 2 hours to train at The Compound. When Louis was evaluating his technology, he knew a business management software was an integral part of expanding his business. So, he needed a partner whose ability to scale and innovate aligned with those goals. This led Louis to Upper Hand.

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Business Growth

How to Give an Impactful Athlete Evaluation

Learn how to effectively provide constructive feedback to your athletes at the end of a season through athlete evaluations. In today’s hybrid environment, the ability to communicate information both virtually and in-person has made technology tremendously valuable to coaches of all levels. Thankfully, video analysis tools have become accessible at various levels of athletics, from the youth to the Olympic level. Video analysis can be utilized to allow athletes and coaches to visualize, often for the first time, the small changes in technique that will make a big difference on the field of play. Not to mention even the smallest changes are paramount in avoiding future injury.

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Technology

Top 4 Takeaways from IHRSA 2021

Read 4 of the top takeaways from IHRSA 2021, from new ways to achieve peak performance to innovative recovery tools. From software to equipment, a common theme across nearly every vendor at IHRSA was data, and more specifically, how you can use data to prove the value of your offerings. Equipment companies have found ways to collect user data to help athletes achieve peak performance and showcase progression over time. Woodway treadmills, for example, measure distance, velocity, force, and power, and give instant feedback during training and testing. Similarly, we noticed many “smart” strength training equipment options that incorporate user data to dynamically adjust weight and resistance between sets and reps.

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Learn About Upper Hand

Upper Hand Announces New Data & Analytics Center of Excellence

Upper Hand announced today the formation of a Center of Excellence to launch an open community data + analytics ecosystem for sports + fitness industry. In collaboration with the Charlie Shin, Vice President of Data Strategy & Analytics at the Indianapolis Colts, Anthony Brock, Director of Business Analytics at the Indiana Pacers, Dr. David Pierce, Director and Professor at the IUPUI Sports Innovation Institute and Dr. Barry King, Professor at Butler University’s Lacy School of Business, this effort will converge companies’ market expertise and artificial intelligence methodologies to provide the sports and fitness industry with a comprehensive library of research and data-related resources.

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Learn About Upper Hand

How to Showcase the Value of Your Offerings Through Data

Learn how you can leverage data and analytics to showcase the value of your business offerings to your clients. Parents spend thousands of dollars on youth sports and fitness every year. But, how can they objectively tell their athletes are getting any better? We operate in an industry where there is no clear-cut way to evaluate athletes or define success. Yet, results are what athletes expect from training programs. Results keep clients coming back.

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Emerging Technologies that are Disrupting the World of Sports

Learn what emerging sports technology Myles Grote, Chief Product Officer, has been monitoring at Upper Hand. I’ve been very excited to see how much success and as a result, capital, has been in the Connected Fitness movement. A few things really excite me about the future of CF, and those are the potential applications of AR/VR and whether or not CF will move from consumer fitness to sports training. I see a future where people work out in the metaverse and where the boutique fitness experience is literally recreated with friends thousands of miles away, but right next to you via AR or VR. There are very exciting things ahead in this area.

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Business Growth

Data, Analytics, and Insights: Why Lacking All Three Is Costing You

Learn the difference between data, analytics, and insights, and more importantly, how using all three can accelerate business growth. With a foundation of solid data, you can use analytics and the resulting insights to transform and grow your business. Here we’ll dig into the differences between the three elements and how using them in combination can accelerate business growth.

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Learn About Upper Hand

Data is the future of the industry. And it’s already here.

Learn how Upper Hand views competition, and how we are leveraging data to help our customers make smarter business decisions. At Upper Hand, we’ve talked a lot about how digital fitness and technology has challenged the businesses we serve. But, when it comes to running a studio, gym, or academy, AI is also beginning to take on a larger role within business operations.

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