How to Build Client Loyalty at Your Sports Business

Your client’s loyalty is the heartbeat of your business. Their happiness is pivotal to your success. 

Though you’re likely already aware of this, it can be easy to forget. Often, the chase for new clients takes the spotlight, while the real stars of the show are your loyal clients. Overlooking the value of your current clients might be the reason you lose them. Cultivating client loyalty is a game changer, setting you apart from your competitors and leveling up your game. Read our strategies on how to foster client loyalty in your sports training space.

Implement a loyalty program

A loyalty program can serve as the backbone of your client retention strategy. By utilizing software like Upper Hand, you can identify your most valuable clients– whether through engagement, amount of money spent, or someone who referred the most new clients. Determine the criteria for your rewards program and reward these loyal clients with a gift card, discount, free swag, or access to special events.

Another way to offer a loyalty program is to implement a punch-card system, where a client receives a free class, hoodie, or discount after purchasing their 10th session, for example. Showing your clients that you appreciate their business and want to keep them will help build a sense of loyalty to your business.

Utilize social media

Social media can be a powerful tool when building client loyalty. Using it to update clients on new offerings and celebrate their achievements fosters a personal connection to them. Whether you highlight them for meeting a goal, showing up consistently, having a positive attitude, or showing leadership, your recognition will make them feel valued.

Understand clients

Many sports organizations fail to understand why clients leave. Paying attention to client needs and desires, and adapting services accordingly, can improve retention. Personal relationships with clients enable a deeper understanding of their expectations. Gather feedback from new clients to figure out why they chose your business and what they are looking for. You can use this information to give them the best experience possible.

Moreover, tracking client data plays a huge role in understanding and predicting client behavior. You can use Upper Hand to analyze retention metrics, popular times and services, instructor popularity, and more. Using these metrics can help you make better business strategies to meet client needs and preferences.

Overall, building client loyalty in the sports business industry requires multiple approaches that value personal connections, highlighting clients, and adapting to various needs. By prioritizing the satisfaction and loyalty of existing clients, you can ensure sustainable growth and a community that others will want to be a part of.