Best Practices for Running Memberships
It is often the goal for businesses to reach a point of consistent recurring revenue, as it signals long term success and sustained profitability. Sports and fitness businesses typically gain recurring revenue through memberships. Whether you currently operate on a membership-model or are considering the benefits for the future, here are a few best practices that will help you get the most out of your membership types.
Keep your Balance with the Payment Allocations Report
As a business owner, there are many daily tasks you are required to keep track of. And with the excitement that comes with running a sports and fitness business, those small tasks may occasionally get pushed to the wayside. Some tasks are okay if held off until the next day. Others – like checking your cash drawer – absolutely must be done.
How To Protect Your Business Against Unpaid Balances
You’ve probably heard this before, but it’s always a good reminder to any business owner… unpaid balances are not only an inconvenience to you, but they can also set your business back tremendously. Regardless of the size of your business, unpaid balances can and will impact your cash flow. Which is why it’s important to have a plan in place on how to communicate with customers that owe you money.
Failed Payments Happen: Here’s How to Address Them
Getting behind on collecting failed payments can become a slippery slope for your business. First and foremost, it means you’re missing out on a large amount of already-earned revenue. Profits from your offerings add up quickly, which means being behind on failed payments can cost you in a big way.
Steal this Idea: Build a Customer Birthday Campaign (in 30 minutes or less)
Birthdays are a great opportunity to make your clients and customers feel special. Recognizing their big day shows that you care about them as more than just another face in your class, and can do a lot for client satisfaction! That’s why we’re breaking down exactly how you can create a customer engagement campaign to celebrate your clients’ birthdays. The best part? This campaign can come together in under 30 minutes.
How to Grow and Retain Customers Using Marketing Surveys
A marketing survey enables you to gather focused insights from large groups of people. For sports and fitness businesses, marketing surveys are a simple way to collect feedback from your clients. How do they feel about your new class offering? What prompted them to check out your facility? Why did they cancel their membership?
Podcast Recap: Upper Hand – Built on Purpose
Last week, Upper Hand Founder and CEO Kevin MacCauley sat down with Max Hansen from Y Scouts on the Built on Purpose Podcast. In this episode, Kevin discussed how he built a company with a mission that matters. He also revealed how Upper Hand has grown into the business it is today, highlighting both his proudest moments leading the team and how Upper Hand will continue to challenge the status quo.
Podcast Recap: Improving CX by Implementing Feedback into Decision-Making
Co-Founder and Head of Product Myles Grote joined Steve Walker on the CX Leader Podcast to talk about the importance of implementing customer feedback. Myles highlighted Upper Hand’s feedback collection process, as well as how the product team ultimately determines which feedback is implemented in platform updates.
Customer Success: How Upper Hand Treats Every Customer Like a Legend
Kasey McKenney is Head of Accounts at Upper Hand, where she started on the Customer Success team more than three years ago. Here she tells us what makes Upper Hand’s customer service stand out among its competitors and how customers benefit from their personalized approach.
Customer Story: New Video App Helps D-BAT Keep Training
D-BAT is one of the top indoor baseball and softball training franchises in the country, aiming to provide quality teaching environments and high quality instruction for athletes of all ages, from little league to the pros. When their franchise locations temporarily closed due to COVID-19, Upper Hand understood the importance of continuing to provide quality training to athletes, and immediately began working on a solution for the business.