Fixed Events vs Open Booking Events: Which Are Right For You?
In our latest edition of The Huddle, we outline the differences between fixed events and open booking events with Upper Hand. A key difference between fixed and open booking events is that fixed event sessions will be on your calendar no matter what, even if no clients have signed up. With open booking, you set the times that you are available to take clients, allowing your clients to choose what time slot works for them. With open booking, there is nothing blocked on the calendar until a client completes a booking.
You Asked, We Answered: Membership FAQs
In our latest edition of The Huddle, we outline the most frequently asked questions regarding memberships with Upper Hand. Why aren’t memberships automatically cancelled when they reach the commitment length? This not only gives Staff Admins the ability to lock in business for a certain amount of time, but it also gives the client the flexibility to continue their membership at a given rate. This is another way to keep steady revenue flowing into the business.
How to Improve Client Retention (Plus 9 Free Survey Templates)
Learn 3 key tips to help you improve client retention in our latest edition of The Huddle. Plus, download 9 free survey templates. First impressions can go a long way when it comes to member retention. From the moment a new member signs up, walks through your doors and interacts with your staff, they are forming their first impression.
Best Practices for Running Memberships
It is often the goal for businesses to reach a point of consistent recurring revenue, as it signals long term success and sustained profitability. Sports and fitness businesses typically gain recurring revenue through memberships. Whether you currently operate on a membership-model or are considering the benefits for the future, here are a few best practices that will help you get the most out of your membership types.
Keep your Balance with the Payment Allocations Report
As a business owner, there are many daily tasks you are required to keep track of. And with the excitement that comes with running a sports and fitness business, those small tasks may occasionally get pushed to the wayside. Some tasks are okay if held off until the next day. Others – like checking your cash drawer – absolutely must be done.
How To Protect Your Business Against Unpaid Balances
You’ve probably heard this before, but it’s always a good reminder to any business owner… unpaid balances are not only an inconvenience to you, but they can also set your business back tremendously. Regardless of the size of your business, unpaid balances can and will impact your cash flow. Which is why it’s important to have a plan in place on how to communicate with customers that owe you money.
Failed Payments Happen: Here’s How to Address Them
Getting behind on collecting failed payments can become a slippery slope for your business. First and foremost, it means you’re missing out on a large amount of already-earned revenue. Profits from your offerings add up quickly, which means being behind on failed payments can cost you in a big way.
Steal this Idea: Build a Customer Birthday Campaign (in 30 minutes or less)
Birthdays are a great opportunity to make your clients and customers feel special. Recognizing their big day shows that you care about them as more than just another face in your class, and can do a lot for client satisfaction! That’s why we’re breaking down exactly how you can create a customer engagement campaign to celebrate your clients’ birthdays. The best part? This campaign can come together in under 30 minutes.
How to Grow and Retain Customers Using Marketing Surveys
A marketing survey enables you to gather focused insights from large groups of people. For sports and fitness businesses, marketing surveys are a simple way to collect feedback from your clients. How do they feel about your new class offering? What prompted them to check out your facility? Why did they cancel their membership?
Podcast Recap: Upper Hand – Built on Purpose
Last week, Upper Hand Founder and CEO Kevin MacCauley sat down with Max Hansen from Y Scouts on the Built on Purpose Podcast. In this episode, Kevin discussed how he built a company with a mission that matters. He also revealed how Upper Hand has grown into the business it is today, highlighting both his proudest moments leading the team and how Upper Hand will continue to challenge the status quo.