What Your Clients and Members Think About Re-Opening
As studios, gyms, and sports facilities begin reopening, an important element for owners and operators to know–in order to set their business up for success– is new expected consumer behavior. We surveyed 1,200 consumers who frequently train at local sports or fitness businesses to gain insights into their thoughts and feelings about reopening.
4 Health Tips for 2021
As 2020 comes to a close, we hit the typical cycle of New Year’s Resolutions. Now, I’m all about setting goals for myself in the new year, but it took me a while to realize that the goals I traditionally set were not sustainable. I have always been one to say “I’m going Keto in the new year” or “I’m going to lose ‘x’ pounds”, or better yet, “I’m going to focus on my health this year”. Well, what does that mean?! What were the tangible actions to get me to achieve my goals? I didn’t have any.
How Fitness Studios Can Sustain Operations during COVID-19
With the stay-at-home mandate extending to the month of May, franchise studios everywhere are finding themselves navigating unknown territory caused by the current pandemic. While COVID-19 has forced nearly all fitness studios and gyms across the U.S. to close their doors in an effort to “flatten the curve,” it doesn’t mean the businesses have to close – it just means you have to adapt.
Top Boutique Fitness Brands for 2021
With 2021 just a few weeks away, we’re taking a look at the top fitness franchises who will be continuing to lead the industry in the new year. From yoga to barre, HIIT to boxing, here are the top fitness brands to watch out for.
Top September Fitness Headlines: ICYMI
Sometimes, the headlines we don’t see are the ones that impact our industry the most. Here are a few of September’s easily missed headlines that just might be the most important news you need to know in sports and fitness.
The Ultimate List of Music Streaming Services for Your Fitness Gym
Many fitness businesses that play music in their gym or studio aren’t aware of the legal implications behind streaming from personal plans. In fact, violations to copyright infringement can hold you liable for damages up to $150k per song played. Plus, acquiring a Public Performance License on your own is time consuming and costly, which is why many gyms and studios opt to use a service that has this covered. Here are a few streaming services built specifically for gym, box, and studio use.
This Week’s Top Fitness Headlines: ICYMI
Sometimes, the headlines we don’t see are the ones that impact our industry the most. Here are a few of this week’s easily missed headlines that just might be the most important news you need to know in fitness.
Member Experience: Is Self-Service the New Full-Service?
With screens allowing clients and members to do everything from obtaining initial information about a gym or studio, registering for classes, and checking in at the location, the need for personalized, face-to-face communication is vastly diminished. It’s more obvious now than ever, in the midst of a pandemic that has forced would-be gym goers to stay home, that many of the things we previously accomplished in a facility or studio can be done without personalized interaction with instructors or front-desk staff members. We live in a world of instant gratification, and on-demand is what the world now expects.
How to Enhance Your Clients’ In-Studio Boutique Fitness Experience
The explosion of boutique fitness studios has created a major shift in the fitness industry. Once dominated by big box gyms, the fitness industry has seen a giant surge in demand for a more specialized, premium workout experience. The key ingredient to providing an exceptional in-studio experience is found outside the confines of your studio – the online experience.
3 Health and Fitness Trends to Expect in 2020
The new year is here, and the American College of Sports Medicine (ACSM) has released its top fitness trends to help guide health and fitness businesses for 2020. As a business serving this industry, we wanted to give an in-depth look at three popular health and fitness trends for the new year.