What Your Clients and Members Think About Re-Opening
As studios, gyms, and sports facilities begin reopening, an important element for owners and operators to know–in order to set their business up for success– is new expected consumer behavior. We surveyed 1,200 consumers who frequently train at local sports or fitness businesses to gain insights into their thoughts and feelings about reopening.
4 Health Tips for 2021
As 2020 comes to a close, we hit the typical cycle of New Year’s Resolutions. Now, I’m all about setting goals for myself in the new year, but it took me a while to realize that the goals I traditionally set were not sustainable. I have always been one to say “I’m going Keto in the new year” or “I’m going to lose ‘x’ pounds”, or better yet, “I’m going to focus on my health this year”. Well, what does that mean?! What were the tangible actions to get me to achieve my goals? I didn’t have any.
How Fitness Studios Can Sustain Operations during COVID-19
With the stay-at-home mandate extending to the month of May, franchise studios everywhere are finding themselves navigating unknown territory caused by the current pandemic. While COVID-19 has forced nearly all fitness studios and gyms across the U.S. to close their doors in an effort to “flatten the curve,” it doesn’t mean the businesses have to close – it just means you have to adapt.
Top Boutique Fitness Brands for 2021
With 2021 just a few weeks away, we’re taking a look at the top fitness franchises who will be continuing to lead the industry in the new year. From yoga to barre, HIIT to boxing, here are the top fitness brands to watch out for.
Top September Fitness Headlines: ICYMI
Sometimes, the headlines we don’t see are the ones that impact our industry the most. Here are a few of September’s easily missed headlines that just might be the most important news you need to know in sports and fitness.
The Surprising Relationship Between Music and Fitness…and Peloton.
In March 2019, the National Music Publishers Association (NMPA) sued Peloton over more than $300 million in damages from the interactive-fitness company’s alleged use of 2,468 unlicensed songs from artists including Ariana Grande, Bruno Mars, Taylor Swift, Beyonce, and many others. The NMPA alleged that Peloton violated national streaming standards and laws, as Peloton did not have the necessary public performance rights for those thousands of songs, yet was including them on the playlists for their streamed cardio classes.
The Ultimate List of Music Streaming Services for Your Fitness Gym
Many fitness businesses that play music in their gym or studio aren’t aware of the legal implications behind streaming from personal plans. In fact, violations to copyright infringement can hold you liable for damages up to $150k per song played. Plus, acquiring a Public Performance License on your own is time consuming and costly, which is why many gyms and studios opt to use a service that has this covered. Here are a few streaming services built specifically for gym, box, and studio use.
Part 2: How to Compete With Peloton — and Win
With the sudden crisis created by COVID-19, the digital fitness trend went from a 3 to 5 year transformation to an overnight one. So where Peloton has enjoyed watching the market stubbornness and ignorance let them dominate, in a short 90 day period every in-person fitness business was forced to ramp their learning curve of digital production. Through this industry phenomena it also revealed not all digital content is created equal.
Part 1: How to Compete With Peloton — and Win
The fastest company to reach an intersection of digital offerings and an in-studio experience will lead the fitness market over the next decade. Which begs the question: “How does the in-person fitness side of the market compete and win in the face of Peloton’s disruption to the industry on the digital side?”
This Week’s Top Fitness Headlines: ICYMI
Sometimes, the headlines we don’t see are the ones that impact our industry the most. Here are a few of this week’s easily missed headlines that just might be the most important news you need to know in fitness.