New Apps, Wearables and VR: How Gamification has Transformed Fitness
Recently, the fitness industry has begun to capitalize on the widespread love for competition-based games, and fitness gamification creatively infuses the popular elements of competitive video games into workouts. With new apps, wearables, and virtual reality, gamification has allowed fitness to tap into new consumer markets and increase fitness activity.
How Boutique Fitness Has Evolved into the New Standard for Workplace Wellness
Starting in the 1920s, the boutique fitness studio market has seen unprecedented growth and a new breakthrough. What was once accessible through local studios is now available on-demand at home, work, and on the road. This shift has led boutique fitness to become a new standard in workplace wellness and employee benefits.
How Should I Charge Customers? Top 6 Fitness Pricing Models and Strategies
When it comes to operating a fitness business, finding the right pricing model and strategy will go a long way to attract, satisfy, and retain customers. We break down the 6 most common fitness pricing models and the strategies behind each.