This Week’s Top Fitness Headlines: ICYMI
Sometimes, the headlines we don’t see are the ones that impact our industry the most. Here are a few of this week’s easily missed headlines that just might be the most important news you need to know in fitness.
Member Experience: Is Self-Service the New Full-Service?
With screens allowing clients and members to do everything from obtaining initial information about a gym or studio, registering for classes, and checking in at the location, the need for personalized, face-to-face communication is vastly diminished. It’s more obvious now than ever, in the midst of a pandemic that has forced would-be gym goers to stay home, that many of the things we previously accomplished in a facility or studio can be done without personalized interaction with instructors or front-desk staff members. We live in a world of instant gratification, and on-demand is what the world now expects.
How to Enhance Your Clients’ In-Studio Boutique Fitness Experience
The explosion of boutique fitness studios has created a major shift in the fitness industry. Once dominated by big box gyms, the fitness industry has seen a giant surge in demand for a more specialized, premium workout experience. The key ingredient to providing an exceptional in-studio experience is found outside the confines of your studio – the online experience.
3 Health and Fitness Trends to Expect in 2020
The new year is here, and the American College of Sports Medicine (ACSM) has released its top fitness trends to help guide health and fitness businesses for 2020. As a business serving this industry, we wanted to give an in-depth look at three popular health and fitness trends for the new year.
New Apps, Wearables and VR: How Gamification has Transformed Fitness
Recently, the fitness industry has begun to capitalize on the widespread love for competition-based games, and fitness gamification creatively infuses the popular elements of competitive video games into workouts. With new apps, wearables, and virtual reality, gamification has allowed fitness to tap into new consumer markets and increase fitness activity.
How Boutique Fitness Has Evolved into the New Standard for Workplace Wellness
Starting in the 1920s, the boutique fitness studio market has seen unprecedented growth and a new breakthrough. What was once accessible through local studios is now available on-demand at home, work, and on the road. This shift has led boutique fitness to become a new standard in workplace wellness and employee benefits.
How Should I Charge Customers? Top 6 Fitness Pricing Models and Strategies
When it comes to operating a fitness business, finding the right pricing model and strategy will go a long way to attract, satisfy, and retain customers. We break down the 6 most common fitness pricing models and the strategies behind each.